Yearly Archives: 2024
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Three Things Media Outlets Need to Include in Election Coverage
As news media outlets put the finishing touches on their election day coverage plans there are three things likely being overlooked but shouldn’t be.
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For Leslie Scott, Digital + Programming = Success
“How people approach and find content and listen to things is changing,” she says. “I talked to various parts of the company about why it’s very important for stations to talk about and promote our app and how listeners can use it.”
Radio Advertising Campaigns: When to go for Reach, Frequency, or Both
The debate about prioritizing reach or frequency in radio advertising campaigns is ongoing. As radio salespeople, we are trained to sell light, medium, and...
Christopher ‘Mad Dog’ Russo Mixes Salesmanship with Showmanship on SiriusXM, ESPN, MLB Network
Sixteen years ago, in a move that left sports consumers and industry professionals stunned, Christopher “Mad Dog” Russo decided to leave WFAN to sign...
Carlota Gonzalez Has Been Rockin’ Las Vegas for Over 25 Years
When you hear her voice and see her face, you immediately know it’s her and immediately feel like she’s the coolest person in the room.
