Yearly Archives: 2024

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How Shannon Terry Built On3 Into a Powerhouse in College Sports Media

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"We wanted to be more than a media company. We wanted to be a platform and community. We had 25 years of building communities already, so we built On3 to connect that ecosystem."

Why Gordon Borrell Believes Digital Is Winning Over Local Advertisers

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“It comes with statistics. You place a radio ad, and the station can’t tell you how many people heard it, how many people liked the ad or liked the program.”

Why Heidi Raphael Returned Home to Lead the New York State Broadcasters Association

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“I have met and worked with so many wonderful people. I don’t take that for granted. I’m grateful every single day.”

Bru’s Rocket Ride: From Polka Hour to Coast-to-Coast Radio

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"It was one of those places where I really got to mess up and find my voice,"

News Media Shouldn’t Get Too Close to the People They Cover

Columns Perry Michael Simon Perry Michael Simon -
The people on whom you report or about which you talk about? Not your friends. Or to be more precise, even if people in the...

What Happens When Your Radio Station Gets COVID-19?

Columns Ron Harrell Ron Harrell -
Radio station brands get sick. Sometimes, the healthiest brands struggle through the illness because those stations are unfamiliar with the experience.

Red, Blue, or Purple?  Nielsen Has Them All!

Columns Dr. Ed Cohen Dr. Ed Cohen -
Somewhere along the way, we became color conscious in this country. I’m not talking about race or ethnicity, but party affiliation. Republicans are red,...

Consultant’s Corner: Mike McVay

Consultants Corner Jeff Lynn Jeff Lynn -
He began his consultancy in 1984. In 2011, he joined Cumulus Media as Senior Vice President of Programming. In 2018, he left Cumulus and returned to McVay Media.

Tom Rinaldi Elevates Fox Sports’ Storytelling on NFL Sidelines, Features and ‘Sacred Acre’ Podcast

Features Derek Futterman Derek Futterman -
From the onset of his career in sports media, Tom Rinaldi has been one of the preeminent storytellers in the industry. As someone who...
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Popular

Why Gordon Borrell Believes Digital Is Winning Over Local Advertisers

Features 0
“It comes with statistics. You place a radio ad, and the station can’t tell you how many people heard it, how many people liked the ad or liked the program.”

Why Heidi Raphael Returned Home to Lead the New York State Broadcasters Association

Features 0
“I have met and worked with so many wonderful people. I don’t take that for granted. I’m grateful every single day.”

Bru’s Rocket Ride: From Polka Hour to Coast-to-Coast Radio

Features 0
"It was one of those places where I really got to mess up and find my voice,"

MLB Network’s Intentional Talk Reversal Proves Connection Is Media’s Most Valuable Currency

Columns 0
"Intentional Talk has become, and continues to be, your favorite baseball player's favorite baseball show."
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