Yearly Archives: 2024
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Brand Expectations Matter In Viral Moments
If the brand expectation is warm and inviting, meet that. If not, “compassion and grace” generally doesn’t attract attention or get a market buzzing or fans talking. It’s vanilla.
20 Brands In 20 Days: Ron Allen, 96.3 JACK-FM, Nashville
We could be everybody's P2 and be successful. But we have a great street presence with a great brand face in Moose, who gets out, shakes hands, and kisses babies.
KS95’s Tricia “TJ” Jenkins Loving Life In the Twin Cities
“I went to school to become a principal and a teacher,” she says, “and my friend who did a radio show asked me to join her. I did, and I was like, you can go to college for it?
Sounds Profitable’s Tom Webster Believes Podcasting Has a Bright and Profitable Future
"I think one of things we have to unlock in this business is continuing to make it easy, and frictionless, and risk free to buy the smaller shows at scale with the kind of targeting that podcasting enables."
Mike Felger: NBA vs TNT Sports ‘Has a Chance to Be a Bit of a Mess’ for Both Sides
"This isn't a charity where the guy was happy to give more to charity. This is a business."
