Yearly Archives: 2024
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Radio Station Ownership’s Choice: Pulling the Plug or Plowing Ahead
It’s becoming increasingly hard to remain optimistic about the medium.
5 Ways To Make Your Listeners Birthday Special While Creating Marketing Gold
Here are a few ideas to freshen the noisy connection world of database birthday greetings, whether you have a database of 400 or 40,000.
Jim Rome at 60 Tells Dan Le Batard He Wants to Interview a Third Generation of Athletes
Jim Rome, one of radio’s original bad boys, is still grinding at 60 and said he’s looking forward to interviewing the grandchild of one...
And You Thought Radio Had It Bad…
Under the heading of “misery loves company”, it could be worse. Just look at cable.
Consultant’s Corner: Mike Stern Jacobs Media
For the most part, Alternative stations have stopped chasing after one-off TikTok artists and gone back to what the format is best at: finding and exposing talented new musicians who will (ideally) have long careers.
