"Sports radio has spent decades telling listeners what's worth talking about. In today's fragmented media environment, perhaps it's time to listen to what the audience is telling sports radio is worth talking about."
Part of the reason Rolston’s so content is that he’s curated a show with co-hosts who’ve got chemistry, and they’ve been together on the airwaves for 25 years on the KVJ Show, (for Kevin, Victoria, and Jason).
We have a new music show called “It Hurts When I Pee” and similar things. It's our reverence for imagery and that type of stuff as well. And it has grown up, obviously. The station has been a brand since 96.