Yearly Archives: 2024

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How Shannon Terry Built On3 Into a Powerhouse in College Sports Media

"We wanted to be more than a media company. We wanted to be a platform and community. We had 25 years of building communities already, so we built On3 to connect that ecosystem."

Why Gordon Borrell Believes Digital Is Winning Over Local Advertisers

“It comes with statistics. You place a radio ad, and the station can’t tell you how many people heard it, how many people liked the ad or liked the program.”

Why Heidi Raphael Returned Home to Lead the New York State Broadcasters Association

“I have met and worked with so many wonderful people. I don’t take that for granted. I’m grateful every single day.”

Bru’s Rocket Ride: From Polka Hour to Coast-to-Coast Radio

"It was one of those places where I really got to mess up and find my voice,"

SportsRadio 94WIP Retains Sizable Lead in Philadelphia Winter Ratings Book

"Joe DeCamara and Jon Ritchie completed their first full winter book as a duo since the retirement of Angelo Cataldi last February. For the quarter, the duo delivered the best performance among all WIP shows."

Non-Compete Ruling is a Game Changer

Here is an idea for companies as it relates to retaining top talent in any department of the office - treat your people well. Don't treat them like they are Employee No. 716 and disposable.

Mel Kiper Jr. of ESPN Makes the NFL Draft What It Is

Kiper is the King of the NFL Draft. He is Elvis Presley, except instead of Kentucky Rain, he sings about Kentucky linebackers.

NBA on TNT is Focused on the Here and Now

"It’s like peanut butter and jelly – it just goes together, the 'NBA on TNT.'"

Do Radio Advertising Clients Want an Immediate Return, Long-Term Growth or Both?

It's OK to do occasional price and item ads to generate leads a few times a year at critical times. But, month in and month out, run that jingle and make them laugh or cry to build a business.

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Why Gordon Borrell Believes Digital Is Winning Over Local Advertisers

“It comes with statistics. You place a radio ad, and the station can’t tell you how many people heard it, how many people liked the ad or liked the program.”

Why Heidi Raphael Returned Home to Lead the New York State Broadcasters Association

“I have met and worked with so many wonderful people. I don’t take that for granted. I’m grateful every single day.”

Bru’s Rocket Ride: From Polka Hour to Coast-to-Coast Radio

"It was one of those places where I really got to mess up and find my voice,"

MLB Network’s Intentional Talk Reversal Proves Connection Is Media’s Most Valuable Currency

"Intentional Talk has become, and continues to be, your favorite baseball player's favorite baseball show."
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