The Cincinnati Reds organization has announced that it reached an agreement to return to its previous regional sports network partner for the 2025 season. Diamond Sports Group, which recently emerged from Ch. 11 bankruptcy, will broadcast local Reds baseball games on FanDuel Sports Network Ohio. The company is currently known as Main Street Sports Group and owns a cluster of 16 regional sports networks that have naming rights agreements with FanDuel Corporation. This deal with the Reds also includes direct-to-consumer broadcast rights, which will allow fans to stream games using pay television credentials or through purchasing a subscription.
The Reds had previously planned to have Major League Baseball produce games for the 2025 season, but this new rights deal with Main Street Sports Group will replace that. As part of this deal, FanDuel Sports Network Ohio will broadcast in-market games that are not exclusively televised on national platforms, along with 30-minute pregame and postgame shows. More information about the direct-to-consumer subscription option will be revealed ahead of the 2025 season.
“We are eager to continue our partnership with the Reds and look forward to collaborating with them to elevate the fan experience,” David DeVoe, chief operating officer and chief financial officer of Main Street Sports Group, said in a statement. “With our best-in-class partnerships, cutting-edge technology and highly skilled production team, we remain committed to delivering high quality viewing options to local fans. We are confident that our recent agreements and reimagined business model position us to best serve our partners. We are appreciative of the support from both Major League Baseball and the Reds.”
Main Street Sports Group adds the Reds to a portfolio that now consists of nine MLB teams for the upcoming season, while MLB Media will produce and disseminate matchups for five MLB teams. The league and the Atlanta Braves had filed an objection to then-Diamond’s restructuring support agreement, but this was withdrawn ahead of the confirmation hearing upon an agreement with the Braves for revised deal terms. Main Street also recently announced the hiring of former ESPN executive Norby Williamson, who is now overseeing live productions and original programming across the FanDuel Sports Network RSNs.
“Major League Baseball has been an incredible resource for all the Clubs navigating the complexities of the rapidly changing media landscape,” Phil Castellini, president and chief executive officer of the Cincinnati Reds, said in a statement. “The Reds are extremely grateful to Commissioner Manfred and Major League Baseball for their continued support and collaboration.”
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