Collective Heads Founding Partner Tim Richards is thrilled to announce that, effective immediately, Jimmy Steal is stepping into the role of Co-Content Director at 98.7 The Bull in Portland. The decision marks an exciting collaboration, as Steal will join forces with current KUPL Content Director and Collective Heads Consultant Tim Richards. Together, they will work closely alongside Assistant Program Director Dylan Salisbury.
In his statement, Tim Richards expressed his enthusiasm: “When we were launching Collective Heads, I asked Jimmy if he’d like to co-program The Bull as part of our new venture. I was beyond thrilled that he was interested, and now we’re off to a running start in Portland.”
Jimmy Steal is a highly esteemed programming executive. He brings over two decades of experience from Los Angeles, having worked at Power 106, a station he still consults. Steal also served as Executive Vice President of Programming for Emmis Communications, overseeing 33 stations across 8 markets. Most recently, Jimmy led two prominent Hubbard Chicago teams for six years as Vice President of Brand and Content. In 2025, he left Hubbard Chicago to return to Texas to focus on his new consulting partnership with Collective Heads.
Robert Dove, Alpha Media Portland’s Senior Vice President and Market Manager, is excited about Steal’s involvement. “I’m thrilled to have Jimmy Steal join forces with Tim Richards as Co-Content Directors of KUPL/98.7 The Bull in Portland. With their combined programming successes, I am confident they will elevate The Bull to new heights.”
Jimmy Steal added, “I’m delighted to join Alpha Portland’s Senior Vice President Market Manager Robert Dove, Alpha Executive Vice President of Content Phil Becker, and Collective Heads Partner/KUBL Co-Program Director Tim Richards, along with the entire first-class Alpha Portland team! I eagerly anticipate helping the Bull brand seize every opportunity for optimization.”
For more information on Collective Heads, click here.
