For the first time, Fox News is licensing a podcast, as it has struck a new deal with the Ruthless podcast.
The podcast features hosts Josh Holmes, Michael Duncan, John Ashbrook and Shashank Tripathi, who will all join Fox News as contributors.
“We are thrilled to take Ruthless to the next level through this strategic partnership,” a joint statement from the hosts said. “There is a growing appetite for authentic political and cultural conversations, and our podcast delivers with no-holds-barred, irreverent takes that deeply resonate with our dedicated audience.”
The Ruthless podcast has grown to be one of the top programs in the space, especially in the younger male demographic in recent years.
Fox News has expanded its New Media division to feature opinion and non-news podcast programs, with an eye on featuring greater investment in the space in the future. As part of the expansion, the network has revealed that Fox News Digital President Porter Berry will oversee the new division, which will also include the network’s social media suite.
“The FOX News Media ecosystem we have built over the past seven years continues to thrive and set new records, and the Ruthless deal is a natural extension of our powerhouse brand as audiences reshape how they consume quality content,” Fox News Media CEO Suzanne Scott said.
“We have cultivated an unrivaled bench of successful personalities who are well-positioned to excel in today’s evolving media landscape, where podcasting offers the kind of deep engagement our platforms are known for,” she continued. “Porter is a talented executive whose leadership will enhance these new media ventures and creators, while further strengthening FOX News Digital.”
The addition of the Ruthless podcast comes after FOX Corp., the parent company of Fox News, acquired digital entity Red Seat Ventures earlier this year.
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