Graphite, a leading SEO firm, has shared data that shows more than half of all written articles on the internet are now created by AI.
The company shared that AI-generated content overtook human-generated articles in November 2024. That changed in the following months, as human-generated content retook the lead, but the latest data shows AI-created articles now account for 52% of the overall written content on the internet.
The company also noted that in the year following the creation of ChatGPT in November 2022, AI-generated articles accounted for 39% of the total articles published, before reaching 52% most recently.
While there was a dramatic increase in AI-generated content, the growth has plateaued in recent months. After showing steady growth for two years, the latest figures have remained steady.
Graphite believes there’s a reason for that.
“We hypothesize that this is because practitioners found that AI-generated articles do not perform well in search, as shown in a separate study,” the company said.
Graphite analyzed more than 65,000 web articles to evaluate the percentage of published content that had been generated by AI.
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