Skyview Networks and FanServ are deepening their relationship as both companies look to simplify and scale how digital audio advertising is bought, sold, and executed across an increasingly fragmented audio marketplace.
Skyview Networks announced an expanded partnership with FanServ to streamline digital audio advertising management. The offering serves developers and advertisers across Skyview’s broad portfolio. The collaboration aligns both companies on end-to-end digital audio sales solutions. Those solutions range from streaming inventory to programmatic execution. They also span sports, entertainment, and information publishers represented by Skyview Networks.
The move reflects how audio consumption continues to evolve across multiple platforms. Audiences now blend traditional broadcast radio with streaming and on-demand listening. As advertisers seek more measurable and targeted audio opportunities, Skyview and FanServ aim to remove friction from the buying process. They also seek to improve accountability and performance.
“We’re thrilled to expand our sports-focused approach to all audio segments through this alliance with Skyview Networks,” FanServ CEO Brad Friedman said. “FanServ was built to unite publishers, advertisers, and rights holders in discovering the true value of the fan. Extending programmatic solutions beyond sports to radio will create richer, more accountable ad experiences. With a goal of driving results for everyone in the ecosystem.”
From Skyview’s perspective, the partnership aims to help publishers monetize growing digital audio audiences. It also gives agencies more efficient access to network radio inventory. That access is paired with modern targeting tools.
“Skyview’s top objective is serving our clients with superior outcomes,” Skyview Networks President and CEO Steve Jones said. “By partnering with FanServ, our publishers can capitalize on the explosive growth of audio ad spend while agencies can more efficiently leverage network radio’s broad reach with FanServ’s digital targeting tools.”
To support the expanded initiative, FanServ has hired Paul Lajoie as General Manager of Streaming Audio. Lajoie brings more than a decade of experience in programmatic advertising and digital media sales. His background includes leadership roles focused on building scalable advertising technology solutions.
In his new role, Lajoie will work closely with Skyview Networks sales leaders Kristin Krahl and Howard Davis to develop digital audio extensions across Skyview’s network audio offerings.
“I’m thrilled to lead this charge at the intersection of broadcast radio and digital audio innovation,” Lajoie said. “With FanServ’s digital targeting precision and Skyview’s proven sales and technology competencies, we’re creating a new standard for how broadcasters monetize digital impressions with data-driven efficiency and real-time impact.”
Skyview Networks views the partnership as another step toward unlocking incremental revenue opportunities for broadcasters navigating rapid changes in listener behavior.
“Today’s announcement further empowers broadcasters, publishers and advertisers. Unlocking new revenue opportunities through Skyview Networks in the evolving audio landscape,” said Krahl, Skyview’s Vice President of Revenue and Performance Strategy.
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