Tag: Advertising
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Nielsen Acquiring DoubleVerify For Over $2 Billion
"Bringing these assets together creates a significant win for both companies’ customers and partners. We’re excited for Mark and the DoubleVerify leadership team as they continue that journey with Nielsen."
Spotify’s Skip Ahead Feature Isn’t The Threat Podcasting Thinks It Is
"If a single button is enough to break the relationship between a creator and an audience, then that relationship probably wasn't as strong as we thought."
Revenue Opportunities You May Be Walking Past
"The most successful sellers don't sell commercials. They sell solutions and solve problems. When they broaden their conversations and ask, "What challenges are you trying to solve?" entirely new business begins to appear."
Advertiser Interest in Podcasting Hits 12-Year High Despite Gap in Actual Spend
"Results show 93% have discussed podcast advertising as a potential investment. Meanwhile, only 76% currently advertise in podcasts, and 74% plan to in the next six months."
Yahoo Media Group Launches New Media and Advertising Content Hub
"We really wanted to create a single destination for investors and professionals who wanted to understand media advertising in more depth and how it is reshaping the markets."
iHeartMedia Expanding Radio Advertising Capabilities With Launch Of AudioGraph
"Marketers can now use audio as an addressable and measurable performance channel at a national scale; with the same accountability they expect from every other part of their media plan."
Electronic Arts Launches Ability For Advertisers To Buy Directly Into Gameplay, Live Experiences
"With EA Advertising, we’re helping brands become part of those moments in ways that are relevant and built for players."
Stampede Social Unveils New DM Automation for Podcaster Host-Read Ad Attributions
"We built these features so a host can set up once and run forever, and so sponsors finally get click data instead of promo code guesses."
YouTube Tops Streaming Platforms Earning Global Streaming Ad Growth
"Marketers are recognizing the value of platforms where consumers are spending more of their viewing time, particularly environments that can deliver both scale and measurable business outcomes."
Magellan AI Promotes Jim Ballas to President of Measurement
"Ballas joined Magellan AI in 2022 as GM of Measurement."