Tag: Advertising
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YouTube Tops Streaming Platforms Earning Global Streaming Ad Growth
"Marketers are recognizing the value of platforms where consumers are spending more of their viewing time, particularly environments that can deliver both scale and measurable business outcomes."
Magellan AI Promotes Jim Ballas to President of Measurement
"Ballas joined Magellan AI in 2022 as GM of Measurement."
iHeartMedia, Omnicom Study Shows Audio Ads Drive Major Lift Across Every Key Brand Metric
A new study from iHeartMedia and Omnicom Media Group delivers a clear message to advertisers. Audio isn't background noise — it's a performance engine.
The...
If Sports Leagues Found a Loophole, So Should Others With Prediction Markets
"Advertising categories were never about clean lines. They were about how many lines you could draw — and how long you could get away with pretending they mattered."
Why Small Broadcast Companies Face A Digital Crossroads
"Digital success for broadcasters will come from utilizing existing strengths: trusted relationships, local knowledge, and storytelling expertise."
The Industry According To….Susan Larkin
"A local advertiser doesn’t need “the industry’s reach”. They need trusted voices that move behavior in a market."
What Can We Learn From the Chasm Between Small Business and Consumers
"Small businesses win when they do what they say they’ll do, every time. Consumers relax when they know what to expect."
MLB Swung and Missed Again at a Golden Opportunity With Super Bowl Conclusion
"Baseball needs good press, smart marketing, and a locked-in audience. The Super Bowl provided exactly that opportunity. Instead, MLB once again struck out looking."
The Industry According To….Dave Van Dyke, Bridge Ratings
"A radio station does not need an audience of millions; it needs to be relevant to your bubble. Why does a listener choose this station over silence? What emotional work does radio perform in a distracted world?"
Paramount To Debut Programmatic Live Ad Sales in UFC, Sports Events
"This initiative underscores Paramount’s commitment to media modernization, expanding opportunities for marketers to show up during the biggest and buzziest moments of scaled audience attention."