Tag: Advertising
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Yahoo Media Group Launches New Media and Advertising Content Hub
"We really wanted to create a single destination for investors and professionals who wanted to understand media advertising in more depth and how it is reshaping the markets."
iHeartMedia Expanding Radio Advertising Capabilities With Launch Of AudioGraph
"Marketers can now use audio as an addressable and measurable performance channel at a national scale; with the same accountability they expect from every other part of their media plan."
Electronic Arts Launches Ability For Advertisers To Buy Directly Into Gameplay, Live Experiences
"With EA Advertising, we’re helping brands become part of those moments in ways that are relevant and built for players."
Stampede Social Unveils New DM Automation for Podcaster Host-Read Ad Attributions
"We built these features so a host can set up once and run forever, and so sponsors finally get click data instead of promo code guesses."
YouTube Tops Streaming Platforms Earning Global Streaming Ad Growth
"Marketers are recognizing the value of platforms where consumers are spending more of their viewing time, particularly environments that can deliver both scale and measurable business outcomes."
Magellan AI Promotes Jim Ballas to President of Measurement
"Ballas joined Magellan AI in 2022 as GM of Measurement."
iHeartMedia, Omnicom Study Shows Audio Ads Drive Major Lift Across Every Key Brand Metric
A new study from iHeartMedia and Omnicom Media Group delivers a clear message to advertisers. Audio isn't background noise — it's a performance engine.
The...
If Sports Leagues Found a Loophole, So Should Others With Prediction Markets
"Advertising categories were never about clean lines. They were about how many lines you could draw — and how long you could get away with pretending they mattered."
Why Small Broadcast Companies Face A Digital Crossroads
"Digital success for broadcasters will come from utilizing existing strengths: trusted relationships, local knowledge, and storytelling expertise."
The Industry According To….Susan Larkin
"A local advertiser doesn’t need “the industry’s reach”. They need trusted voices that move behavior in a market."