Tag: Advertising
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Why Small Broadcast Companies Face A Digital Crossroads
"Digital success for broadcasters will come from utilizing existing strengths: trusted relationships, local knowledge, and storytelling expertise."
The Industry According To….Susan Larkin
"A local advertiser doesn’t need “the industry’s reach”. They need trusted voices that move behavior in a market."
What Can We Learn From the Chasm Between Small Business and Consumers
"Small businesses win when they do what they say they’ll do, every time. Consumers relax when they know what to expect."
MLB Swung and Missed Again at a Golden Opportunity With Super Bowl Conclusion
"Baseball needs good press, smart marketing, and a locked-in audience. The Super Bowl provided exactly that opportunity. Instead, MLB once again struck out looking."
The Industry According To….Dave Van Dyke, Bridge Ratings
"A radio station does not need an audience of millions; it needs to be relevant to your bubble. Why does a listener choose this station over silence? What emotional work does radio perform in a distracted world?"
Paramount To Debut Programmatic Live Ad Sales in UFC, Sports Events
"This initiative underscores Paramount’s commitment to media modernization, expanding opportunities for marketers to show up during the biggest and buzziest moments of scaled audience attention."
Skyview Networks Announces Enhanced Partnership with FanServ
"We're thrilled to expand our sports-focused approach to all audio segments through this alliance with Skyview Networks."
Annoying Habits Salespeople Should Avoid in 2026
"The most successful salespeople don’t win by talking more, pushing harder, or promising more…they win by building confidence."
The Industry According To….Rich Tunkel, Nielsen
"Radio is perceived to be the least effective media, when the data shows just the opposite."
Are Athlete Podcasts Poised to Doom the Future of the Industry
"For every Pat McAfee and Shannon Sharpe, there’s a Brett Favre and a Dwight Howard"