Tag: Advertising
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Advertising Is About Memories, Not Sales
"We would have a hard time justifying our sales proposals if it were based on these rare occasions where someone was persuaded by an ad to buy something they normally wouldn’t."
Where Did All The Campaign Cash Go In Radio?
Here comes the election. And there goes the political billing that came with it.
So, what happened? I spoke with some sales executives in...
Managing The Crisis – Steve Shanks, Ad Results
"Steve Shanks lends his insights on how the advertising business has been affected by the economic downturn due to the coronavirus."
What Are The Characteristics Of a Perfect Sales Rep?
"As an employer or manager, can you trust this person to do the job? Will they consistently prospect, cold-call, do CNA’s, present, close the decision makers and service?"
Selling Advertising Starts With Selling Yourself
In my office hangs a small sign that (in part) reads: “You are not in the sales business, you are a marketing consultant who...
TV and Radio Are Heading in Opposite Directions
Remember newspapers?
For those that are too young to remember, we used to get these rolled up bundles of information delivered to our homes or...