Tag: Advertising
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Now is the Time for a FREE GAS Radio Promotion
Gas prices are brutally high with no relief in sight. Jeff Caves says now is the time to be the good guys, grab some good will and make some money with a FREE GAS promotion.
Why Local Radio Would Benefit From Hosting An Annual Upfront
How many times have you heard this sentence uttered at conferences or in one of the trades; radio has to do a better job...
John Kincade: ‘ESPN Commercials Made 76ers Loss Worse’
“The one that I’m getting sick of is… a Kia commercial where a guy cleans up the beach for sea turtles. When your team is losing by 20, I ended up screaming ‘F the turtles.’”
Radio Is Not Dead Yet
"Traditional ads-TV, Radio, and Print- break through the digital clutter. Additionally, the decline in third-party cookies for digital purposes is causing ad ineffectiveness."
The Equation Is Changing
"You need to be looking at how your employer monetizes a digital audience and comparing that to how others are monetizing that digital audience."
Erwin Ephron Made Advertising What It Is Now & His Advice Still Works
"Before he died, he was railing about the fractionalized media; it would be interesting to hear what he thought in 2021."
Fair and Balanced Audio Research – Finally!
"Looking at audio research from something other than AM/FM radio's exclusive perspective is excellent for transparency."
6 Ad Categories Hotter Than Gambling For Sports Radio
"Using sports radio as a back page service for gambling will have a limited shelf life."
Convenience Stores Are Perfect Summer Partners
"Most traffic at a C-store is in am and pm drive just like our stations. There are 50% more men stopping than women. It is why we set up near beer coolers often. Those are our guys."
Advertising Is About Memories, Not Sales
"We would have a hard time justifying our sales proposals if it were based on these rare occasions where someone was persuaded by an ad to buy something they normally wouldn’t."