Tag: Advertising
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Erwin Ephron Made Advertising What It Is Now & His Advice Still Works
"Before he died, he was railing about the fractionalized media; it would be interesting to hear what he thought in 2021."
Fair and Balanced Audio Research – Finally!
"Looking at audio research from something other than AM/FM radio's exclusive perspective is excellent for transparency."
6 Ad Categories Hotter Than Gambling For Sports Radio
"Using sports radio as a back page service for gambling will have a limited shelf life."
Convenience Stores Are Perfect Summer Partners
"Most traffic at a C-store is in am and pm drive just like our stations. There are 50% more men stopping than women. It is why we set up near beer coolers often. Those are our guys."
Advertising Is About Memories, Not Sales
"We would have a hard time justifying our sales proposals if it were based on these rare occasions where someone was persuaded by an ad to buy something they normally wouldn’t."
Where Did All The Campaign Cash Go In Radio?
Here comes the election. And there goes the political billing that came with it.
So, what happened? I spoke with some sales executives in...
Managing The Crisis – Steve Shanks, Ad Results
"Steve Shanks lends his insights on how the advertising business has been affected by the economic downturn due to the coronavirus."
What Are The Characteristics Of a Perfect Sales Rep?
"As an employer or manager, can you trust this person to do the job? Will they consistently prospect, cold-call, do CNA’s, present, close the decision makers and service?"
Selling Advertising Starts With Selling Yourself
In my office hangs a small sign that (in part) reads: “You are not in the sales business, you are a marketing consultant who...
TV and Radio Are Heading in Opposite Directions
Remember newspapers?
For those that are too young to remember, we used to get these rolled up bundles of information delivered to our homes or...