Tag: Advertising

Dental and medical insurance companies vary on whether they cover these specialist procedures in part, complete, or at all. So, these specialists must compete on price, convenience, and specialty. And what better way to ease into an advertising campaign than using a trusted on-air talent to explain the whole process?

Gas prices are brutally high with no relief in sight. Jeff Caves says now is the time to be the good guys, grab some good will and make some money with a FREE GAS promotion.

How many times have you heard this sentence uttered at conferences or in one of the trades; radio has to do a better job...

“The one that I’m getting sick of is… a Kia commercial where a guy cleans up the beach for sea turtles. When your team is losing by 20, I ended up screaming ‘F the turtles.’”

"Traditional ads-TV, Radio, and Print- break through the digital clutter. Additionally, the decline in third-party cookies for digital purposes is causing ad ineffectiveness."

"You need to be looking at how your employer monetizes a digital audience and comparing that to how others are monetizing that digital audience."

"Before he died, he was railing about the fractionalized media; it would be interesting to hear what he thought in 2021."

"Looking at audio research from something other than AM/FM radio's exclusive perspective is excellent for transparency."

"Using sports radio as a back page service for gambling will have a limited shelf life."

"Most traffic at a C-store is in am and pm drive just like our stations. There are 50% more men stopping than women. It is why we set up near beer coolers often. Those are our guys."