Tag: Advertising

"We are told to be grateful for what we have and remember it could be worse. That feels like a really low bar, right?"

"Maybe we should focus on the 50 percent of restaurants that expect to make more profit in 2023 and are aggressively hiring to do it."

"Do whatever you can to further understand OOH, CTV, and your in-house offerings in the digital space. Your local advertisers want the information on what to do, and it is up to you to give it to them."

"Make a plan for 2023 that includes renewals and upsells."

Jonathan Pixley is an expert in the NIL space, working with Matchpoint Connection to match college athletes and businesses interested in doing deals. He...

"The commercial imperatives are such that there's more drop-ins during games including a dragon swooping into Yankee Stadium in simulated form in Game One."

"That is a fourteen percent increase in revenue over the previous season."

“Attitudes on marijuana have changed tremendously in the last 15 years. It went from an illicit substance we had to ask around to score to something we put in candy.”

More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team... 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.

Dental and medical insurance companies vary on whether they cover these specialist procedures in part, complete, or at all. So, these specialists must compete on price, convenience, and specialty. And what better way to ease into an advertising campaign than using a trusted on-air talent to explain the whole process?