Tag: Advertising

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What to Know Ahead of the 2026 Barrett Media Audio Summit

"If you are not a sponsor, ticket buyer or recipient of a complimentary guest pass and plan to attend, reach out asap. You must be on the ticketed list to gain entry."

How Country Radio Is Turning Up the Volume for America’s 250th

"America's 250th birthday is pushing programmers to go bigger."

Taylor Swift, Beyoncé, BTS: Inside Women’s Rise In Live Music

You don't need a research report to figure this...

Broadcast Companies Must Rethink Podcast Cross Promotion on Sports Radio Stations

"Broadcast radio remains one of the most powerful promotional tools in media. But power without precision is wasteful. If companies want better results, they need a cross-promotional model that reflects how audiences actually discover content today."

Get Curious About ChatGPT And Find Out What It Can Do For Sellers

"The options are endless for how this technology can help you."

Do You Have Affirmations Of Gratitude?

"We are told to be grateful for what we have and remember it could be worse. That feels like a really low bar, right?"

Don’t Fear Selling Restaurants In 2023

"Maybe we should focus on the 50 percent of restaurants that expect to make more profit in 2023 and are aggressively hiring to do it."

Rethink and Replace Last Year’s Lost Revenue This Year

"Do whatever you can to further understand OOH, CTV, and your in-house offerings in the digital space. Your local advertisers want the information on what to do, and it is up to you to give it to them."

Six Steps To Keep Clients Renewing Their Business With Your Station

"Make a plan for 2023 that includes renewals and upsells."

Jason Barrett Podcast: Jonathan Pixley, Matchpoint Connection

Jonathan Pixley is an expert in the NIL space, working with Matchpoint Connection to match college athletes and businesses interested in doing deals. He...

Bob Costas: Vin Scully Wouldn’t Be Able to Be Vin Scully Today

"The commercial imperatives are such that there's more drop-ins during games including a dragon swooping into Yankee Stadium in simulated form in Game One."

17th Regular Season Game Helped NFL Generate $4.4 Billion In Ad Revenue

"That is a fourteen percent increase in revenue over the previous season."

Radio Can’t Sit Back And Wait On Marijuana Money

“Attitudes on marijuana have changed tremendously in the last 15 years. It went from an illicit substance we had to ask around to score to something we put in candy.”

New Study Finds Listeners to MLB on Radio Are Willing to Spend

More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team... 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.

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How Country Radio Is Turning Up the Volume for America’s 250th

"America's 250th birthday is pushing programmers to go bigger."

Taylor Swift, Beyoncé, BTS: Inside Women’s Rise In Live Music

You don't need a research report to figure this...

Broadcast Companies Must Rethink Podcast Cross Promotion on Sports Radio Stations

"Broadcast radio remains one of the most powerful promotional tools in media. But power without precision is wasteful. If companies want better results, they need a cross-promotional model that reflects how audiences actually discover content today."

TikTok Tests Voice Calls, Bringing Back a Classic Radio Tactic

"For TikTok, every retained interaction is valuable."