Tag: Advertising
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iHeart To Host Influencer Summit To Teach Marketers About Podcast Advertising
"According to Podtrac, podcasts and influencers have emerged as the fastest-growing advertising channel for marketers, with eMarketer reporting ad spend growth rates of 68% and 58%, respectively, in 2023 compared to 2021."
Access to Advertising Data Has Never Been Better
"By providing advertisers with audience demographics and listener behavior data, we show campaign value and build stronger relationships with our local advertisers."
Get Curious About ChatGPT And Find Out What It Can Do For Sellers
"The options are endless for how this technology can help you."
Do You Have Affirmations Of Gratitude?
"We are told to be grateful for what we have and remember it could be worse. That feels like a really low bar, right?"
Don’t Fear Selling Restaurants In 2023
"Maybe we should focus on the 50 percent of restaurants that expect to make more profit in 2023 and are aggressively hiring to do it."
Rethink and Replace Last Year’s Lost Revenue This Year
"Do whatever you can to further understand OOH, CTV, and your in-house offerings in the digital space. Your local advertisers want the information on what to do, and it is up to you to give it to them."
Six Steps To Keep Clients Renewing Their Business With Your Station
"Make a plan for 2023 that includes renewals and upsells."
Jason Barrett Podcast: Jonathan Pixley, Matchpoint Connection
Jonathan Pixley is an expert in the NIL space, working with Matchpoint Connection to match college athletes and businesses interested in doing deals. He...
Bob Costas: Vin Scully Wouldn’t Be Able to Be Vin Scully Today
"The commercial imperatives are such that there's more drop-ins during games including a dragon swooping into Yankee Stadium in simulated form in Game One."
17th Regular Season Game Helped NFL Generate $4.4 Billion In Ad Revenue
"That is a fourteen percent increase in revenue over the previous season."