Tag: Advertising
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For Sports Radio, Less Listeners Means More ROI
"It's not about how many listen to sports radio. It’s how much they can spend."
YouTube Trying to Lure Advertisers Away from TV Using Sunday Ticket
"There will be some ads in-game from CBS and FOX on Sunday Ticket, but the rest will be exclusive to YouTube."
Leagues Join NBC & FOX In Effort To Regulate Sports Betting Ads
Are you tired of seeing or hearing obnoxious sports gambling advertisements everywhere you look? Apparently the country's biggest pro sports leagues are to, and...
5 Tips To Get Digital Buyers To Buy Radio
"There are a lot more local clients not spending on radio at all. A LOT MORE."
Playfly Working With MLB Teams on Contingency Plans for Advertisers
"The mechanism of how the fan will get the game might evolve, but the games will be available to fans. They won’t be shortchanged."
The Athletic CCO: ‘Sports Fans Want Advertising’
"They are used to all the integrations you see when you go to games and when you watch on TV.”
What Implications Would TikTok Ban Have on Sports Media & Business?
"Prominent Democrats have spoken out against banning TikTok in the United States, but the effort has bipartisan support."
Prominent Ad Exec Warns Advertisers Of Sticking With Fox News Amid Dominion Lawsuit
"I question the governance process of any Advertiser continuing to advertise on FOX "News."
iHeart To Host Influencer Summit To Teach Marketers About Podcast Advertising
"According to Podtrac, podcasts and influencers have emerged as the fastest-growing advertising channel for marketers, with eMarketer reporting ad spend growth rates of 68% and 58%, respectively, in 2023 compared to 2021."
Access to Advertising Data Has Never Been Better
"By providing advertisers with audience demographics and listener behavior data, we show campaign value and build stronger relationships with our local advertisers."