Tag: Advertising
Browse our Latest articles!
Playfly Working With MLB Teams on Contingency Plans for Advertisers
"The mechanism of how the fan will get the game might evolve, but the games will be available to fans. They won’t be shortchanged."
The Athletic CCO: ‘Sports Fans Want Advertising’
"They are used to all the integrations you see when you go to games and when you watch on TV.”
What Implications Would TikTok Ban Have on Sports Media & Business?
"Prominent Democrats have spoken out against banning TikTok in the United States, but the effort has bipartisan support."
Prominent Ad Exec Warns Advertisers Of Sticking With Fox News Amid Dominion Lawsuit
"I question the governance process of any Advertiser continuing to advertise on FOX "News."
iHeart To Host Influencer Summit To Teach Marketers About Podcast Advertising
"According to Podtrac, podcasts and influencers have emerged as the fastest-growing advertising channel for marketers, with eMarketer reporting ad spend growth rates of 68% and 58%, respectively, in 2023 compared to 2021."
Access to Advertising Data Has Never Been Better
"By providing advertisers with audience demographics and listener behavior data, we show campaign value and build stronger relationships with our local advertisers."
Get Curious About ChatGPT And Find Out What It Can Do For Sellers
"The options are endless for how this technology can help you."
Do You Have Affirmations Of Gratitude?
"We are told to be grateful for what we have and remember it could be worse. That feels like a really low bar, right?"
Don’t Fear Selling Restaurants In 2023
"Maybe we should focus on the 50 percent of restaurants that expect to make more profit in 2023 and are aggressively hiring to do it."
Rethink and Replace Last Year’s Lost Revenue This Year
"Do whatever you can to further understand OOH, CTV, and your in-house offerings in the digital space. Your local advertisers want the information on what to do, and it is up to you to give it to them."