Tag: Advertising

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SVP of Content Pat Paxton to Exit Saga Communications

"I will miss you all but feel like I'm a better person having worked with each of you."

Mike Mulligan, Marshall Harris Depart 104.3 The Score in Chicago

"Mulligan departs after two decades with the Chicago sports station. Harris joined The Score on a full time basis in 2024."

Mike Z Joins KNAC After KCAL-FM Classic Rock Flip

"I never thought I would one day be on air there,"

94.9 The Fan Nashville Adds Greg Pogue, Darren McFarland Program To Mornings

"To add Greg and Darren to our local sports talk show line up on ESPN 94.9 The Fan as well as our great lineup on ESPN 102.5 The Game is a huge win for us."

Survey: One-Fourth of Radio Advertisers Expect to Increase Spending

“In a time where economic uncertainty is driving budget pressure, marketers will continue to seek opportunities to increase automation."

Audacy Names Lee Davis SVP of Sports Monetization Overseeing New Sales Team

“Through our best-in-class sports audio portfolio, powered by over 150 flagship team partnerships, iconic local broadcast brands, award-winning podcasts and sports betting content, Audacy is uniquely positioned to capitalize on a new sales strategy in this arena.”

Writers Strike Driving Advertisers to NBA, NHL Finals

"TV and cable networks have surpassed beer brands as the top buyers of ad time from the conference finals to now."

Ontario Proposes Banning Athletes & Celebrities From Sportsbook Ads

"The AGCO has identified advertising and marketing approaches that strongly appeal to persons who are under the legal gaming age through the use of celebrities and/or athletes."

For Sports Radio, Less Listeners Means More ROI

"It's not about how many listen to sports radio. It’s how much they can spend."

YouTube Trying to Lure Advertisers Away from TV Using Sunday Ticket

"There will be some ads in-game from CBS and FOX on Sunday Ticket, but the rest will be exclusive to YouTube."

Leagues Join NBC & FOX In Effort To Regulate Sports Betting Ads

Are you tired of seeing or hearing obnoxious sports gambling advertisements everywhere you look? Apparently the country's biggest pro sports leagues are to, and...

5 Tips To Get Digital Buyers To Buy Radio

"There are a lot more local clients not spending on radio at all. A LOT MORE."

Playfly Working With MLB Teams on Contingency Plans for Advertisers

"The mechanism of how the fan will get the game might evolve, but the games will be available to fans. They won’t be shortchanged."

The Athletic CCO: ‘Sports Fans Want Advertising’

"They are used to all the integrations you see when you go to games and when you watch on TV.”

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Mike Mulligan, Marshall Harris Depart 104.3 The Score in Chicago

"Mulligan departs after two decades with the Chicago sports station. Harris joined The Score on a full time basis in 2024."

Mike Z Joins KNAC After KCAL-FM Classic Rock Flip

"I never thought I would one day be on air there,"

94.9 The Fan Nashville Adds Greg Pogue, Darren McFarland Program To Mornings

"To add Greg and Darren to our local sports talk show line up on ESPN 94.9 The Fan as well as our great lineup on ESPN 102.5 The Game is a huge win for us."

Roy Philpott Named Danny Kanell’s New Co-Host in Mornings, Dusty Dvoracek Shifts to Middays at SiriusXM College Sports Radio

"We've worked together a lot over the past month. He's going to be stepping in to fill your shoes. Oh boy, I've already gotten some complaints that there's going to be an ACC bias."