Tag: Advertising

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Skip Bayless Returning To First Take One Friday Per Month

"I am personally highly entertained by getting to sit across from you."

Stu Burguiere Bringing ‘Predictable’ Show to BlazeTV

Burguiere spent nearly three decades as a member of The Glenn Beck Program before leaving to launch Predictable.

Magellan AI Data Shows Host-Read Ads, Video Podcasts Perform Better on Response Rates

The average global response rate increased 4% during the second quarter compared to the first quarter.

News Media Share Memories on 9/11’s 25th Anniversary

For many journalists, 9/11 remains more than an important story from their careers. Instead, their memories reflect a moment when television provided Americans with their primary window into an unfolding national tragedy.

Survey: One-Fourth of Radio Advertisers Expect to Increase Spending

“In a time where economic uncertainty is driving budget pressure, marketers will continue to seek opportunities to increase automation."

Audacy Names Lee Davis SVP of Sports Monetization Overseeing New Sales Team

“Through our best-in-class sports audio portfolio, powered by over 150 flagship team partnerships, iconic local broadcast brands, award-winning podcasts and sports betting content, Audacy is uniquely positioned to capitalize on a new sales strategy in this arena.”

Writers Strike Driving Advertisers to NBA, NHL Finals

"TV and cable networks have surpassed beer brands as the top buyers of ad time from the conference finals to now."

Ontario Proposes Banning Athletes & Celebrities From Sportsbook Ads

"The AGCO has identified advertising and marketing approaches that strongly appeal to persons who are under the legal gaming age through the use of celebrities and/or athletes."

For Sports Radio, Less Listeners Means More ROI

"It's not about how many listen to sports radio. It’s how much they can spend."

YouTube Trying to Lure Advertisers Away from TV Using Sunday Ticket

"There will be some ads in-game from CBS and FOX on Sunday Ticket, but the rest will be exclusive to YouTube."

Leagues Join NBC & FOX In Effort To Regulate Sports Betting Ads

Are you tired of seeing or hearing obnoxious sports gambling advertisements everywhere you look? Apparently the country's biggest pro sports leagues are to, and...

5 Tips To Get Digital Buyers To Buy Radio

"There are a lot more local clients not spending on radio at all. A LOT MORE."

Playfly Working With MLB Teams on Contingency Plans for Advertisers

"The mechanism of how the fan will get the game might evolve, but the games will be available to fans. They won’t be shortchanged."

The Athletic CCO: ‘Sports Fans Want Advertising’

"They are used to all the integrations you see when you go to games and when you watch on TV.”

Popular

Stu Burguiere Bringing ‘Predictable’ Show to BlazeTV

Burguiere spent nearly three decades as a member of The Glenn Beck Program before leaving to launch Predictable.

Magellan AI Data Shows Host-Read Ads, Video Podcasts Perform Better on Response Rates

The average global response rate increased 4% during the second quarter compared to the first quarter.

News Media Share Memories on 9/11’s 25th Anniversary

For many journalists, 9/11 remains more than an important story from their careers. Instead, their memories reflect a moment when television provided Americans with their primary window into an unfolding national tragedy.

Judy Markey, Longtime WGN Radio Host, Dies

The program, which she co-hosted with Kathy Voltmer, spent two decades on WGN Radio and became one of the station’s signature shows.