Tag: Advertising
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More Stations But Less Local Content? How is That Good for Sports Radio?
“While iHeartMedia may be celebrating Cumulus’s Nash FM 106.1 in New Orleans flipping to FOX Sports Radio, I wonder if sports fans in the Crescent City feel the same way.”
Businesses Need to Take Ted Turner’s Advice: “ADVERTISE”
Consider this: in the late 1970s, consumers were exposed to no more than 1,600 ads a day. Most estimates have our daily exposure to 6,000 to 10,000 per day now!
Consistency is Key with Radio Advertising
Consistent advertising isn’t glamorous; it lacks the adrenaline rush of a flashy campaign yelling about buying from you by the end of the month. Yet, it’s the steady marathon that yields sustainable results.
Negotiating Media Advertising Purchases
Negotiating media advertising for your SMB requires a strategic approach beyond the transactional. You can create authentic win-win situations by doing the research, being flexible, and focusing on relationship-building.
Advertising Budgets Are Not One Size Fits All
Combining these methods or a custom approach based on specific business needs often proves most effective when setting advertising budgets.
TV Coverage of Deion Sanders At Colorado Worth More Than $90 Million to School
"That number is measured in ticket and merchandise sales as well as the advertising value of the time ESPN, FOX, CBS and others have spent either talking about the football team and its coach or broadcasting its games."
Radio Advertising Can be the Secret Weapon For In-House Digital Marketers
"The trend of businesses gaining digital marketing proficiency presents a unique opportunity for YOU."
Real Time Bidding Comes to Radio Sales
"The radio ad sales market is transforming profoundly, with real-time bidding and audience-centric approaches taking center stage."
Embrace Change And Keep Thriving in Sales
"Many challenges can impact your career significantly if you don’t roll with the punches."
How Do You Deliver Your Station’s Bad News To Your Clients?
"As a sports radio seller, you hold the key to managing these situations and staying in front of the competition."