Tag: Advertising
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Why Do Radio Executives Continue to Distance Themselves From Radio?
"If the company's radio stations are reaching half the adult population in their local markets, why seek separation from your radio identity? That's a heck of a story."
A Message to the Advertising Industry, New Sports Editor, AI Ashley, and the 2025 BNM Summit
"This is simply a call on others in the advertising world to take a second look, and consider spending a few hours learning and connecting with others who can help improve their client's businesses."
If Salespeople Do a Great Client Needs Analysis, They Have All the Answers They Need
Welcome into the sales meeting this week, where our topic will be the third step in the sales process. You did your homework and...
Audacy Announces Partnership With Claritas for New Enhanced Advertising Measurement
The partnership was announced at the Consumer Electronic Show 2025.
Amazon Prime Black Friday Football Ads Score for Effectiveness
Amazon Prime Video’s Black Friday Football not only drew a 41% larger audience audience for its sponsors than last year, but commercials during the...
Sales Meeting: For Media Sellers it is Far From the Most Wonderful Time of the Year
Welcome to our first sales meeting of December. Hope everyone had a nice Thanksgiving holiday and re-entry back into the real world on Monday...
Advertisers Are Missing a Golden Opportunity
"If it is my product and my ad budget, I'm going to change up the parameters to try it this way one time."
How Should a Radio Advertising Sales Rep Answer, ‘So, What Do You Do for a Living?’
Barrett Media produces over 20 stories per day on the music, news, and sports media industries. Stay updated on the latest happenings by signing up to...
Meet the Leaders: Tina Murley, Beasley Media Group
Barrett Media produces over 20 stories per day on the music, news, and sports media industries. To make sure you're updated on the latest...
Jomboy Media States Its Case to Advertisers at the Company’s Inaugural Upfront
The event took place Tuesday afternoon at Slate on 21st street in New York City.