Tag: Advertising

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What to Know Ahead of the 2026 Barrett Media Audio Summit

"If you are not a sponsor, ticket buyer or recipient of a complimentary guest pass and plan to attend, reach out asap. You must be on the ticketed list to gain entry."

How Country Radio Is Turning Up the Volume for America’s 250th

"America's 250th birthday is pushing programmers to go bigger."

Taylor Swift, Beyoncé, BTS: Inside Women’s Rise In Live Music

You don't need a research report to figure this...

Broadcast Companies Must Rethink Podcast Cross Promotion on Sports Radio Stations

"Broadcast radio remains one of the most powerful promotional tools in media. But power without precision is wasteful. If companies want better results, they need a cross-promotional model that reflects how audiences actually discover content today."

A Lesson For The Advertising Industry From Taylor Swift

“Why does all of this matter? And who should be paying attention most? The advertising industry.”

Toast to 10: The Impact of Barrett Media Across Sales, Advertising, and Management

"Today, we elevate that conversation to the executives, sales leaders, and advertising branches of the media industry—leaders who continue to face head-on challenges of generating revenue, managing budgets, and finding avenues to increase reach and return on investment"

The Radio Advertising Issue Is Rooted in an ROI Mistake

"Radio must return to doing what it has always done best: connecting with people"

WWE Is Squandering Opportunity With ‘Saturday Night’s Main Event’ on NBC

"The advertisement on Saturday Night's Main Event should be the WWE. Instead viewers were treated to ads surrounding medications, life insurance, and the latest food and drink sensations"

Why Do Radio Executives Continue to Distance Themselves From Radio?

"If the company's radio stations are reaching half the adult population in their local markets, why seek separation from your radio identity? That's a heck of a story."

A Message to the Advertising Industry, New Sports Editor, AI Ashley, and the 2025 BNM Summit

"This is simply a call on others in the advertising world to take a second look, and consider spending a few hours learning and connecting with others who can help improve their client's businesses."

If Salespeople Do a Great Client Needs Analysis, They Have All the Answers They Need

Welcome into the sales meeting this week, where our topic will be the third step in the sales process. You did your homework and...

Audacy Announces Partnership With Claritas for New Enhanced Advertising Measurement

The partnership was announced at the Consumer Electronic Show 2025.

Amazon Prime Black Friday Football Ads Score for Effectiveness

Amazon Prime Video’s Black Friday Football not only drew a 41% larger audience audience for its sponsors than last year, but commercials during the...

Sales Meeting: For Media Sellers it is Far From the Most Wonderful Time of the Year

Welcome to our first sales meeting of December. Hope everyone had a nice Thanksgiving holiday and re-entry back into the real world on Monday...

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How Country Radio Is Turning Up the Volume for America’s 250th

"America's 250th birthday is pushing programmers to go bigger."

Taylor Swift, Beyoncé, BTS: Inside Women’s Rise In Live Music

You don't need a research report to figure this...

Broadcast Companies Must Rethink Podcast Cross Promotion on Sports Radio Stations

"Broadcast radio remains one of the most powerful promotional tools in media. But power without precision is wasteful. If companies want better results, they need a cross-promotional model that reflects how audiences actually discover content today."

TikTok Tests Voice Calls, Bringing Back a Classic Radio Tactic

"For TikTok, every retained interaction is valuable."