Tag: Advertising

"Radio is perceived to be the least effective media, when the data shows just the opposite."

"For every Pat McAfee and Shannon Sharpe, there’s a Brett Favre and a Dwight Howard"

"We need to remind our customers that branding is not an expense. It is an investment in the life and health of their company."

"Proving sponsorship ROI today means moving beyond impressions to expressions and trying to measure how people feel, share, and act after being exposed to a brand."

“Why does all of this matter? And who should be paying attention most? The advertising industry.”

"Today, we elevate that conversation to the executives, sales leaders, and advertising branches of the media industry—leaders who continue to face head-on challenges of generating revenue, managing budgets, and finding avenues to increase reach and return on investment"

"Radio must return to doing what it has always done best: connecting with people"

"The advertisement on Saturday Night's Main Event should be the WWE. Instead viewers were treated to ads surrounding medications, life insurance, and the latest food and drink sensations"

"If the company's radio stations are reaching half the adult population in their local markets, why seek separation from your radio identity? That's a heck of a story."

"This is simply a call on others in the advertising world to take a second look, and consider spending a few hours learning and connecting with others who can help improve their client's businesses."