OutKick saw a slight uptick in total unique visitors during the first month of 2026.
In January, the outlet founded by Clay Travis earned just shy of 5 million total desktop and mobile unique visitors. The 4.8 million visitors represented a 4% year-over-year increase.
Additionally, the outlet saw 24 million total multiplatform views, up 22% compared to January 2025. OutKick also saw a 15% increase in total multiplatform minutes, up to 21 million. All figures were provided via Comscore.
“OutKick kicked off the new year with strong growth by continuing to provide authentic and unfiltered content,” said OutKick Senior Vice President and Managing Editor Gary Schreier. “The platform drove the conversation on the two Supreme Court hearings around the transgender movement in sports and the College Football Playoff National Championships.”
The outlet saw 12.2 million total video views during January. That marked a 14% month-over-month increase. It also saw nearly 1 million interactions on social media between Facebook, X, and Instagram. That figure was 11% compared to the prior month.
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