iHeartMedia is making a significant investment in its marketing leadership. The company is adding industry veteran Jamie Cutburth as Executive Vice President of Marketing.
Cutburth arrives with an impressive résumé. He spent over a decade at NBCUniversal, most recently serving as EVP of Marketing and Brand Partnerships, where he drove B2B marketing and advertiser strategy across some of the most recognizable names in media — NBC, Bravo, E!, Peacock, NBC News, and Telemundo. During his tenure, he managed high-profile partnerships with flagship franchises such as Saturday Night Live and The Today Show, as well as major live events. Prior to NBCUniversal, he held leadership positions at A&E Networks, working across HISTORY and A&E.
In his new role, Cutburth will have a wide mandate. He’ll oversee iHeartMedia‘s full marketing strategy. That will include everything from positioning and go-to-market planning to sales enablement, cross-platform packaging, and large-scale brand storytelling initiatives designed to drive advertiser demand. He’ll report directly to Lisa Coffey.
Coffey highlighted Cutburth’s decades of experience building marketing platforms and partnerships at major media companies when discussing his addition. She noted that Cutburth’s approach aligns well with iHeartMedia’s ongoing focus on innovation and growth across its expansive portfolio.
In a company press release, Cutburth added, “My role sits at the intersection between brand, revenue, content and culture. I will ensure that iHeart shows up in the market with a clear story and a modern marketing engine. I am excited to bring my years of building successful partnerships and experiences to this team and to a company so clearly focused on innovation and growth.”
Cutburth’s hire signals that iHeartMedia isn’t standing still. With reach that touches broadcast radio, streaming, podcasting, live events, and digital, the company has a powerful story to tell advertisers. Landing someone with Cutburth’s background suggests they’re serious about telling it better than ever.
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