Tag: Marketing

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The Return To KNBR I Never Saw Coming

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"I'm excited to be back in the game, grateful for another opportunity. I'm confident I can earn the trust of Bay Area listeners all over again. More than anything, I'm hopeful my friend Greg Papa wins the only battle that really matters."

20 Brands In 20 Days: Mike Street, WPGC, Washington D.C.

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"For a while, especially with mainstream hip hop and R&B, if it was new, you could just play it and it worked. But you have to be a bit more discerning these days."

Spotify’s Skip Ahead Feature Isn’t The Threat Podcasting Thinks It Is

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"If a single button is enough to break the relationship between a creator and an audience, then that relationship probably wasn't as strong as we thought."

38 Years After Rush Limbaugh, Is News/Talk Radio Stuck in the Past?

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Some may interpret my conclusion as a slight against Limbaugh. Actually, it's the opposite — it's admiration for what Limbaugh built: a wildly successful format across the country. But at the same time, it feels like there hasn't been much, if any, evolution over four decades.

Ten Industries That Face Massive Tech Disruption

Business Bob Lawrence Bob Lawrence -
"The next decade won't simply reward businesses that adopt new technology. It will reward organizations that continually reinvent themselves while staying true to the value customers actually want."

Revenue Opportunities You May Be Walking Past

Columns Bob Lawrence Bob Lawrence -
"The most successful sellers don't sell commercials. They sell solutions and solve problems. When they broaden their conversations and ask, "What challenges are you trying to solve?" entirely new business begins to appear."

Jamie Cutburth Joins iHeartMedia as Executive Vice President of Marketing

Business BMM Staff BMM Staff -
"I am excited to bring my years of building successful partnerships and experiences to this team and to a company so clearly focused on innovation and growth.”

Why Salespeople Hesitate in the Moment That Matters Most

Columns Bob Lawrence Bob Lawrence -
"The most successful salespeople separate their own value and sense of identity from any outcome. “No” is never a judgment. It’s just information."

Annoying Habits Salespeople Should Avoid in 2026

Columns Bob Lawrence Bob Lawrence -
"The most successful salespeople don’t win by talking more, pushing harder, or promising more…they win by building confidence."

Why Your Radio Station Isn’t Growing – And the 4 Behaviors That Fix It

Columns Phil Becker Phil Becker -
"These are not theories or consultant fluff. They're actual actions that will move your ratings forward."

How Long-Term Branding Drives Real Results in Broadcast Media

Business Bob Lawrence Bob Lawrence -
"Branding campaigns are what keep clients engaged, committed, and successful over the long run."

Three Lessons ESPN Taught Other Networks for Their Upcoming Carriage Disputes

Columns John Mamola John Mamola -
"Was there anything to learn from this dispute that ESPN and other sports networks can change their approach next time? Because there will be a next time"

What Dr. Demento, NBC Sports, and Listener Marketing Have in Common

Columns Mike Stern Mike Stern -
"I'm taking this week’s column to share thoughts on a few notable, completely unrelated, articles that crossed my path last week."

The Basic Truths Of Marketing: It’s Not Set It And Forget It

Business Bob Lawrence Bob Lawrence -
We have learned over the years that no marketing plan employs a "set it and forget it" tactic.
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20 Brands In 20 Days: Mike Street, WPGC, Washington D.C.

20 Brands in 20 Days 0
"For a while, especially with mainstream hip hop and R&B, if it was new, you could just play it and it worked. But you have to be a bit more discerning these days."

Spotify’s Skip Ahead Feature Isn’t The Threat Podcasting Thinks It Is

Columns 0
"If a single button is enough to break the relationship between a creator and an audience, then that relationship probably wasn't as strong as we thought."

38 Years After Rush Limbaugh, Is News/Talk Radio Stuck in the Past?

Columns 0
Some may interpret my conclusion as a slight against Limbaugh. Actually, it's the opposite — it's admiration for what Limbaugh built: a wildly successful format across the country. But at the same time, it feels like there hasn't been much, if any, evolution over four decades.

Lynn Barstow: Alternative Radio Programming Legend

Features 0
"The station does enjoy top of mind awareness from having that tentpole morning show. It gives us a connection to the audience that just being a music jukebox can't provide."