Tag: Marketing
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We Are What We Eat With Media Being the Meal
"Understanding how our industry influences consumers’ decision-making doesn’t eliminate that influence, but it does encourage more thoughtful, impactful and compelling buying habits."
Nielsen Acquiring DoubleVerify For Over $2 Billion
"Bringing these assets together creates a significant win for both companies’ customers and partners. We’re excited for Mark and the DoubleVerify leadership team as they continue that journey with Nielsen."
Ten Industries That Face Massive Tech Disruption
"The next decade won't simply reward businesses that adopt new technology. It will reward organizations that continually reinvent themselves while staying true to the value customers actually want."
Revenue Opportunities You May Be Walking Past
"The most successful sellers don't sell commercials. They sell solutions and solve problems. When they broaden their conversations and ask, "What challenges are you trying to solve?" entirely new business begins to appear."
Jamie Cutburth Joins iHeartMedia as Executive Vice President of Marketing
"I am excited to bring my years of building successful partnerships and experiences to this team and to a company so clearly focused on innovation and growth.”
Why Salespeople Hesitate in the Moment That Matters Most
"The most successful salespeople separate their own value and sense of identity from any outcome. “No” is never a judgment. It’s just information."
Annoying Habits Salespeople Should Avoid in 2026
"The most successful salespeople don’t win by talking more, pushing harder, or promising more…they win by building confidence."
Why Your Radio Station Isn’t Growing – And the 4 Behaviors That Fix It
"These are not theories or consultant fluff. They're actual actions that will move your ratings forward."
How Long-Term Branding Drives Real Results in Broadcast Media
"Branding campaigns are what keep clients engaged, committed, and successful over the long run."
Three Lessons ESPN Taught Other Networks for Their Upcoming Carriage Disputes
"Was there anything to learn from this dispute that ESPN and other sports networks can change their approach next time? Because there will be a next time"