Tag: Marketing

We have learned over the years that no marketing plan employs a "set it and forget it" tactic.

I can tell you right up front that as Market Manager, we NEVER give away free commercials. There is value to everything we offer to listeners and clients alike.

"If it is my product and my ad budget, I'm going to change up the parameters to try it this way one time."

“In a time where economic uncertainty is driving budget pressure, marketers will continue to seek opportunities to increase automation."

"Sports stations' ability to deliver B2B results is one of my favorite format attributes, and creating opportunities for new connections for businesspeople is critical for employee and C-level buy-in."

"Hire someone who knows where the money is, not the promotions or supplies closet."

"Radio should be defending its position, highlighting its progress, and reminding clients and fans why it matters."

Last week, Jason Barrett posted a blog titled “How Not to Get a Job in Sports Radio” outlining a myriad of ways you can blow...

I love this time of year.  Summertime and sunshine make people happier and when people are happier, they’re more willing to spend money on...

There's an old saying when it comes to marketing a sports radio station "fish where the fish are". For sports stations there's a distinct...