Tag: Marketing
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Jamie Cutburth Joins iHeartMedia as Executive Vice President of Marketing
"I am excited to bring my years of building successful partnerships and experiences to this team and to a company so clearly focused on innovation and growth.”
Why Salespeople Hesitate in the Moment That Matters Most
"The most successful salespeople separate their own value and sense of identity from any outcome. “No” is never a judgment. It’s just information."
Annoying Habits Salespeople Should Avoid in 2026
"The most successful salespeople don’t win by talking more, pushing harder, or promising more…they win by building confidence."
Why Your Radio Station Isn’t Growing – And the 4 Behaviors That Fix It
"These are not theories or consultant fluff. They're actual actions that will move your ratings forward."
How Long-Term Branding Drives Real Results in Broadcast Media
"Branding campaigns are what keep clients engaged, committed, and successful over the long run."
Three Lessons ESPN Taught Other Networks for Their Upcoming Carriage Disputes
"Was there anything to learn from this dispute that ESPN and other sports networks can change their approach next time? Because there will be a next time"
What Dr. Demento, NBC Sports, and Listener Marketing Have in Common
"I'm taking this week’s column to share thoughts on a few notable, completely unrelated, articles that crossed my path last week."
The Basic Truths Of Marketing: It’s Not Set It And Forget It
We have learned over the years that no marketing plan employs a "set it and forget it" tactic.
The Hidden Dangers of ‘Free’ as a Marketing Message
I can tell you right up front that as Market Manager, we NEVER give away free commercials. There is value to everything we offer to listeners and clients alike.
Advertisers Are Missing a Golden Opportunity
"If it is my product and my ad budget, I'm going to change up the parameters to try it this way one time."