Clay Travis has built a new media company. Sport & State officially launches today with a full lineup of programming airing live on YouTube and social media channels.
What We Know: Travis exited OutKick earlier this year, five years after selling the company to Fox. Now, Sport & State debuts with Hutton & Withrow airing as the network’s morning show from 8 to 10 a.m. Eastern. Longtime radio partners Jonathan Hutton and Chad Withrow return, with producer Jordan Tinkle joining them again. Additionally, the daily lineup includes Next Round Live, Clay Travis & Buck Sexton, a solo Travis hour, and On Tilt, running through 5 p.m.
What They Said: Clay Travis on his excitement for Sports & State: “We will have live programming from a minimum of 8 a.m. Eastern until at least 5 p.m. Eastern every day. That’s live. You’re gonna love it. It’s gonna be outstanding…. I am super excited about this. 15 years after starting Outkick, basically five years after selling Outkick to Fox, boom! This is my new sports media company.”
Clay Travis on what to expect from Sports & State: “If you have been complaining because I have not been writing enough, congratulations. I’m going to be writing more. You will still be able to see me on Fox Sports. You will still be able to see me on Fox News. I have a great relationship with Outkick. I just didn’t really want to be an employee, and so this is my new venture.”
Clay Travis on adding Withrow and Hutton to the new venture: “I started my radio career with Chad Withrow on the Tuesday night — when not pre- empted by Preds games — 104.5 the Zone ClayNation show. We were paid $50. Jonathan Hutton and I were sharing a hotel room when I launched Outkick. I’m excited to have both of them with me for Sport & State as we build out a great new sports media company.”
Chad Withrow: “I’m so excited to team back up with Clay Travis on his latest venture and to do it with my longtime broadcast partner Jonathan Hutton makes it even sweeter. We promise to give our audience what they want on a daily basis. Smart, Original, Funny, and authentic is the name of the game and that’s the game we plan on playing.”
What Remains Unclear: However, the release doesn’t specify any level of ownership structure. It’s still unclear whether more programming will fill nights or weekends. Additionally, distribution details beyond YouTube and social media remain unannounced.
What It Means: Therefore, Sport & State bets on live daily video, not just written content. Meanwhile, Travis keeps his Fox ties while building something he fully owns. Hutton and Withrow bring a built-in Nashville radio following to anchor mornings. Next Round Live also brings a proven element from Alabama to the table. Plus a live video stream of Clay & Buck and an added hour of Travis will satisfy the devoted following. Overall, the launch adds another daily competitor to a crowded sports media field.
FULL LINEUP (Weekdays 8am-5pm est)
Hutton & Withrow (Chad Withrow, Jonathan Hutton, Jordan Tinkle) – 8am-10am
Next Round Live (Jim Dunaway, Lance Taylor, Ryan Brown) – 10am – 12pm
Clay Travis & Buck Sexton – 12pm – 3pm
Clay Travis – 3pm – 4pm
On Tilt (Kelly Stewart, Ariel Epstein, and Joe Ranieri) – 4pm – 5pm
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John Mamola is Barrett Media’s sports editor and daily sports columnist. He brings over two decades of experience (Chicago, Tampa/St Petersburg) in the broadcast industry with expertise in brand management, sales, promotions, producing, imaging, hosting, talent coaching, talent development, web development, social media strategy and design, video production, creative writing, partnership building, communication/networking with a long track record of growth and success. He is a five-time recognized top 20 program director in a major market via Barrett Medi’s Top 20 series and has been honored internally multiple times as station/brand of the year (Tampa, FL) and employee of the month (Tampa, FL) by iHeartMedia. Connect with John by email at John@BarrettMedia.com.