Greg Hanson moves to Market Manager at Connoisseur Media’s Shreveport cluster. Paul Cannell joins as Operations Manager for the five-station group.
What We Know Hanson, a longtime Shreveport leader, previously served as Operations Manager for the station cluster. He now oversees all cluster operations across urban, rock, classic hits, and gospel formats. Additionally, Hanson manages programming, sales, promotions, digital initiatives, and revenue development throughout the group. Cannell brings extensive radio experience plus prior Shreveport market leadership across multiple formats.
What they said Jay Richardson, Senior Vice President for Connoisseur’s Southwest Region, praised Hanson’s strong track record. According to Richardson, “Hanson has expanded beyond programming, developing as a seller, strategist and leader.” Hanson expressed equal confidence in Cannell for the operations role. “He knows radio, he knows this market,” Hanson said of his new colleague.
What Remains Unclear The company hasn’t shared transition timeline details. Additionally, stakeholders should clarify specific responsibility divisions between the two leaders. Furthermore, Connoisseur hasn’t disclosed whether other cluster personnel changes may follow. Finally, the leadership hasn’t revealed specific strategic initiatives under the new structure.
What It Means These changes signal Connoisseur’s confidence in promoting from within its leadership ranks. Meanwhile, the restructuring suggests the company values market-specific expertise and community connections. The moves demonstrate commitment to the Shreveport cluster’s growth trajectory. Ultimately, stable, experienced leadership often drives revenue and audience loyalty improvements.
Barrett Media produces daily content on the music, news, and sports media industries. Sign up for our newsletters to stay updated and get the latest information right in your inbox.
