SummitMedia has named Aaron Wilborn its new Market President in Omaha. He’ll oversee the company’s broadcast, digital, and events operations in the Nebraska market.
What We Know: Wilborn joins SummitMedia after serving as President of Dick Broadcasting Company since 2018, overseeing its radio group, events, and digital divisions. He brings more than 25 years of experience in broadcast and digital sales. Previously, Wilborn served as President and CEO of Apex Media Corporation in Charleston leading its radio, digital, outdoor, and IT businesses. He also held senior sales and market leadership positions with Clear Channel/iHeartMedia in Jacksonville, West Palm Beach/Treasure Coast, and Washington, D.C. In Omaha, SummitMedia owns Channel 94.1, Star 104.5, Z92, and Classic Rock 105.9.
What They Said: “I’m incredibly excited to join SummitMedia. Omaha is an outstanding market, and I look forward to working alongside our talented team to strengthen our advertiser relationships and make a lasting impact in the community.” -Aaron Wilborn
“Aaron brings discipline, focus and energy to the Omaha market. With Omaha growing at an accelerated pace, we see tremendous potential for our stations, our advertisers and our team.” -SummitMedia Executive Vice President Randy Chase
What Remains Unclear: SummitMedia hasn’t announced additional leadership changes or outlined any immediate programming plans for its Omaha stations following Wilborn’s appointment.
What It Means: Wilborn’s background in broadcast leadership, sales, and digital operations gives SummitMedia an executive with experience across multiple media platforms. His appointment also comes as the company looks to capitalize on Omaha’s growth and strengthen relationships with local advertisers. With responsibility for broadcast, digital, and events, Wilborn will oversee several parts of SummitMedia’s business in the market.
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