Star 93.3 in Cincinnati kicked off the Christmas music season on Halloween, getting ahead of stations that typically wait until November. The station made its seasonal format switch on October 31st.
What We Know: While many radio stations wait until after Halloween to begin playing Christmas music, others hold off until mid-November. However, Star 93.3 decided October 31st was the right time to make the switch. The Cincinnati station has now moved to an all-Christmas format, bringing holiday music to listeners as October comes to a close. The move puts Star 93.3 among the early adopters of the seasonal programming change, which has become an annual tradition across radio. Although some stations use the first weeks of November to make the transition, Star 93.3 opted to get the festivities started immediately.
What They Said: “Cincinnati! It’s the most wonderful time of the year, and we’ve got the soundtrack to prove it! Your favorite Christmas songs, the joy of the season, and music that brings the whole family together are here! Turn up Star 93.3 and let the Christmas cheer begin!” -Star 93.3
What Remains Unclear: The station hasn’t indicated how long it plans to maintain its all-Christmas format or when it expects to return to its regular programming.
What It Means: Christmas music season has officially arrived in Cincinnati. While Halloween traditionally marks the unofficial dividing line between spooky season and the holidays, Star 93.3 isn’t waiting another day to make the transition. The early switch also gives the station an opportunity to capture listeners looking for holiday music before November gets underway.
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