"Disclosure only matters if consumers believe there's meaningful value in knowing the difference. Based on the latest research, they're already showing they don't."
"He lived through the heyday when it used to be fun to work for a radio station. The 50s, the 60s, the 70s — and then along came corporate ownership, politically correct rules, and the whole nature of the industry changed. He'd had it up to his eyeballs by the time he retired, and I think that was his problem."
”I think it's fricking cheeky as hell of radio to go we need to target the younger demographics when we flat abandoned them 30 years ago when we decided that advertisers only wanted 25 to 54.
"Disclosure only matters if consumers believe there's meaningful value in knowing the difference. Based on the latest research, they're already showing they don't."