Beginning with the spring measurement period, Nielsen will no longer measure and provide ratings for the Lakeland-Winter Haven, FL, market. The two-book market was ranked number 78, with just one subscriber for the Fall 2024 book.
RadioInsight obtained a note to the market reading, “Effective with the start of the Spring 2025 survey, the Lakeland-Winter Haven Radio Metro was canceled. Therefore, usage of audience estimates for Lakeland-Winter Haven Metro data must cease as of August 1, 2025. Canceled Radio Metros may contain outdated (stale) data that are no longer current. Subscribing clients may only use the data for up to six months following the final data release subject to the canceled Radio Metro’s previous frequency of measurement.”
The market has a population of 664,000 people. Radio groups operating in the region, mainly out of Tampa, include Audacy, Beasley Media Group, Cox Media Group, Hall Communications, and iHeartMedia.
Lakeland-Winter Haven is the only market where Nielsen will cease measurement. All markets will move up one place in the rankings. Neilsen has canceled 20 markets over the past five years.
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