Tag: Nielsen Audio

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Trend Jacking: The Low-Cost Marketing Strategy Radio Needs Right Now

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"One word of caution: do not jack what you do not understand."

Sevendust’s Lajon Witherspoon on 30 Years of Rock’s Most Underrated Band

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"I think we were just able to paint this portrait of that in time, in real time."

The Digital Cul-de-Sac: How Algorithms Are Limiting Music Discovery

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"The algorithm is no longer just helping listeners find music. In many cases, it is deciding what discovery even means."

What Does the Future of OutKick Look Like Without Clay Travis

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"In today's media landscape, audiences don't simply follow websites. They follow people. They invest in personalities, perspectives, and voices they trust."

Why Triton Digital And Nielsen Are Joining Forces to Close the Podcast Measurement Gap

Features Garrett Searight Garrett Searight -
"We're going to spend a lot of time making sure the marketplace is ready for that data when it debuts and that publishers are aware of it as well and ready to be shown within that tool. That's what we're focused on right now."

The Industry According To….Rich Tunkel, Nielsen

Features Keith Cunningham Keith Cunningham -
"Radio is perceived to be the least effective media, when the data shows just the opposite."

How Nielsen Measures PPM Response Rate Panels and Why It Matters for Radio Ratings

Columns Dr. Ed Cohen Dr. Ed Cohen -
Last week, this column covered the concept of response rates for Nielsen radio ratings and how to understand them in the context of the...

As Advertisers Chase Video Podcasts, Radio’s Best Bet Is Still Local

Columns Dr. Ed Cohen Dr. Ed Cohen -
The medium needs to get in the face of advertisers. But the venues may be wrong.

Nielsen To Stop Ratings For Lakeland-Winter Haven, FL

Business BMM Staff BMM Staff -
The two-book market was ranked number 89 and just one subscriber for the Fall 2024 book.

Christmas Music Holds 16 Of The Top 20 Spots In Holiday Month PPMs

Radio BMM Staff BMM Staff -
You can dive deeper into each market on Barrett Media’s ratings page. Powered by Harker Bos Group.

Christmas Music A Big Winner In First Released Holiday PPM Markets

Radio Jeff Lynn Jeff Lynn -
The first round of holiday PPMs are in and it was a good year for the stations that went all Christmas.

Nielsen Diary Markets 12+ December 2024 6 am-midnight

Radio BMM Staff BMM Staff -
Nielson Diary Markets 12+. You can dive deeper into each market on Barrett Media’s ratings page. Powered by Harker Bos Group.

Nielsen Diary Markets 12+ December 2024 6 am-midnight

Radio BMM Staff BMM Staff -
Nielson Diary Markets 12+. You can dive deeper into each market on Barrett Media’s ratings page. Powered by Harker Bos Group.

Nielsen Diary Markets 12+ December 2024 6 am-midnight

Radio BMM Staff BMM Staff -
You can dive deeper into each market on Barrett Media’s ratings page. Powered by Harker Bos Group
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Sevendust’s Lajon Witherspoon on 30 Years of Rock’s Most Underrated Band

Features 0
"I think we were just able to paint this portrait of that in time, in real time."

The Digital Cul-de-Sac: How Algorithms Are Limiting Music Discovery

Columns 0
"The algorithm is no longer just helping listeners find music. In many cases, it is deciding what discovery even means."

What Does the Future of OutKick Look Like Without Clay Travis

Columns 0
"In today's media landscape, audiences don't simply follow websites. They follow people. They invest in personalities, perspectives, and voices they trust."

How Daniel Cormier Is Approaching Calling UFC Freedom 250 as a Landmark Moment for the Sport of MMA

Features 0
"As a guy that's represented the country in wrestling and the things that I've done, I've always wanted to go to the White House. Now, I have an opportunity to do it. Plus, to do it with fighting and representing the UFC. That's crazy to me."