Tag: Nielsen Audio
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Why Triton Digital And Nielsen Are Joining Forces to Close the Podcast Measurement Gap
"We're going to spend a lot of time making sure the marketplace is ready for that data when it debuts and that publishers are aware of it as well and ready to be shown within that tool. That's what we're focused on right now."
The Industry According To….Rich Tunkel, Nielsen
"Radio is perceived to be the least effective media, when the data shows just the opposite."
How Nielsen Measures PPM Response Rate Panels and Why It Matters for Radio Ratings
Last week, this column covered the concept of response rates for Nielsen radio ratings and how to understand them in the context of the...
As Advertisers Chase Video Podcasts, Radio’s Best Bet Is Still Local
The medium needs to get in the face of advertisers. But the venues may be wrong.
Nielsen To Stop Ratings For Lakeland-Winter Haven, FL
The two-book market was ranked number 89 and just one subscriber for the Fall 2024 book.
Christmas Music Holds 16 Of The Top 20 Spots In Holiday Month PPMs
You can dive deeper into each market on Barrett Media’s ratings page. Powered by Harker Bos Group.
Christmas Music A Big Winner In First Released Holiday PPM Markets
The first round of holiday PPMs are in and it was a good year for the stations that went all Christmas.
Nielsen Diary Markets 12+ December 2024 6 am-midnight
Nielson Diary Markets 12+. You can dive deeper into each market on Barrett Media’s ratings page. Powered by Harker Bos Group.
Nielsen Diary Markets 12+ December 2024 6 am-midnight
Nielson Diary Markets 12+. You can dive deeper into each market on Barrett Media’s ratings page. Powered by Harker Bos Group.
Nielsen Diary Markets 12+ December 2024 6 am-midnight
You can dive deeper into each market on Barrett Media’s ratings page. Powered by Harker Bos Group