Tag: Nielsen Audio

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The Industry According to Gary Jay, Land Shark Promotion Studio

"Radio cannot afford to become a tired jukebox with 15 minutes of commercials every hour."

Attention Spans Are 40 Seconds. What Does That Mean for Radio?

"Listener Eye Contact is the most important skill an air personality — regardless of format — can develop."

Why Mike Golic Returning Is a Home Run Hire for ESPN Radio

"If ESPN Radio wanted to make the strongest statement possible about its commitment to the platform, there may not have been a better option available at this moment than bringing Mike Golic home. Sometimes the smartest move isn't chasing what's next. It's recognizing the value of what already worked."

Has the C-Suite Generation of Hard Work and Ethics Lost Its Way

"I'm saddened that it's often the largest media companies — those that rely on creative content and entertainment — that repeatedly eliminate the very people who helped build those organizations into the giants they have become."

Why Triton Digital And Nielsen Are Joining Forces to Close the Podcast Measurement Gap

"We're going to spend a lot of time making sure the marketplace is ready for that data when it debuts and that publishers are aware of it as well and ready to be shown within that tool. That's what we're focused on right now."

The Industry According To….Rich Tunkel, Nielsen

"Radio is perceived to be the least effective media, when the data shows just the opposite."

How Nielsen Measures PPM Response Rate Panels and Why It Matters for Radio Ratings

Last week, this column covered the concept of response rates for Nielsen radio ratings and how to understand them in the context of the...

As Advertisers Chase Video Podcasts, Radio’s Best Bet Is Still Local

The medium needs to get in the face of advertisers. But the venues may be wrong.

Nielsen To Stop Ratings For Lakeland-Winter Haven, FL

The two-book market was ranked number 89 and just one subscriber for the Fall 2024 book.

Christmas Music Holds 16 Of The Top 20 Spots In Holiday Month PPMs

You can dive deeper into each market on Barrett Media’s ratings page. Powered by Harker Bos Group.

Christmas Music A Big Winner In First Released Holiday PPM Markets

The first round of holiday PPMs are in and it was a good year for the stations that went all Christmas.

Nielsen Diary Markets 12+ December 2024 6 am-midnight

Nielson Diary Markets 12+. You can dive deeper into each market on Barrett Media’s ratings page. Powered by Harker Bos Group.

Nielsen Diary Markets 12+ December 2024 6 am-midnight

Nielson Diary Markets 12+. You can dive deeper into each market on Barrett Media’s ratings page. Powered by Harker Bos Group.

Nielsen Diary Markets 12+ December 2024 6 am-midnight

You can dive deeper into each market on Barrett Media’s ratings page. Powered by Harker Bos Group

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Attention Spans Are 40 Seconds. What Does That Mean for Radio?

"Listener Eye Contact is the most important skill an air personality — regardless of format — can develop."

Why Mike Golic Returning Is a Home Run Hire for ESPN Radio

"If ESPN Radio wanted to make the strongest statement possible about its commitment to the platform, there may not have been a better option available at this moment than bringing Mike Golic home. Sometimes the smartest move isn't chasing what's next. It's recognizing the value of what already worked."

Has the C-Suite Generation of Hard Work and Ethics Lost Its Way

"I'm saddened that it's often the largest media companies — those that rely on creative content and entertainment — that repeatedly eliminate the very people who helped build those organizations into the giants they have become."

How Matt Barrie Is Prepared To Tackle the Challenge of Hosting SEC Nation

"If you're a college football junkie like I am, there are few jobs with ESPN that scratch that itch. SEC Nation is one of them."