“The Bob & Tom Show” and its longtime flagship Q95 Indianapolis brought live radio and local businesses together for a unique live event to showcase personality-driven local advertising.
Twelve Indianapolis advertisers received a live commercial during the show, accompanied by “The Bob & Tom Show” band.
Host Tom Griswold, his musicians and comedy writers produced a custom jingle for each of the twelve advertisers.
Griswold said, “This allows local businesses to both have fun with radio advertising and then see the real results that follow when creative thinking is applied to focus on their product or service.”
The advertisers highlighted in the campaign were provided with professionally produced video and audio recordings of their performances, which they can leverage for future marketing efforts.
RAB CEO Mike Hulvey attended and said the event was “a model for how radio can remain fresh, fun, and deeply connected to the communities it serves.”
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