Emmis Corporation has announced that Victor Giacomelli is returning to the company to serve as Market President for La Exitosa 98.7 FM.
Previously, Giacomelli was the Senior Vice President of Revenue for the company. He also has prior experience as the Senior Vice President of Operations at MediaCo., and also worked as the Vice President of Sales at Corus Radio in Canada.
“We’re thrilled to welcome Vic back to the Emmis family,” said Emmis President and COO Patrick Walsh. “La Exitosa 98.7 has taken the New York market by storm with nearly one million listeners that marketers can’t find on other Spanish-language stations in the market. We are rapidly advancing in the station ranker and becoming a must-have option for key agencies and advertisers.
“The successful station launch and multi-channel marketing campaign, led by Rick Cummings and Mike McVay, has inspired New York’s large and loyal audience of Spanish-language listeners to tune into 98.7 FM,” Walsh continued. “We’ve added Spanish language hosts like Gloria B, George Mier, and Gino Latino that the NY market loves, brought on board a roster of experienced and successful account executives, and now added Victor to lead the team. We’re committed to moving La Exitosa 98.7 up New York’s 25-54 ranker.”
As the Market President for Emmis, Victor Giacomelli will be responsible for the audience and revenue growth of the new brand.
“I’m excited to be back with Emmis and to build La Exitosa 98.7FM,” said Giacomelli. “This station resonates with listeners, and there is so much potential and opportunity ahead.”
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