Red Seat Ventures, a Fox Corporation company, announced it will serve as the exclusive sales partner for The 33rd Team, the NFL-focused media network led by a roster of league legends.
Under the agreement, RSV will manage sales representation across The 33rd Team’s media assets. Including flagship programs like the St. Brown Brothers Podcast, hosted by NFL wide receivers and siblings Amon-Ra St. Brown and Equanimeous St. Brown, as well as Check The Mic.
The partnership reflects RSV’s strategic push into the sports vertical and positions The 33rd Team to accelerate growth across its podcast network and broader distribution.
“The 33rd Team aligns perfectly with our ethos of bold, game-changing ventures,” said Christopher Balfe, CEO of Red Seat Ventures. “We’re thrilled to welcome them as our first sports partner. Red Seat has long been poised for a meaningful sports partnership. Our name is a tribute to the iconic red seat at Fenway Park and Ted Williams’ legendary 502-foot home run in 1946—so this collaboration is a natural fit.”
Harrison Philipps is the senior vice president of commercial operations at The 33rd Team. He described the partnership as a critical step in expanding the network’s media portfolio.
“Partnering with a market leader like Red Seat Ventures was a top priority for us this offseason,” Philipps said. “Their proven track record, coupled with their relationship with FOX, makes them the ideal fit. This exclusive sales partnership will drive top-line revenue for shows like St. Brown Brothers and Check The Mic, while also providing the foundation to incubate new programs such as NFL Spotlight with Ari Meirov and NFL IQ featuring Cynthia Frelund and Logan Ryan. We’re optimistic about the long-term growth this partnership will enable as we continue to innovate within the NFL media landscape.”
The agreement marks the latest expansion of Red Seat Ventures’ sports business. Following recent additions of high-profile talent including Robert Griffin III and Craig Carton. Leveraging its expertise in growth strategy and monetization. RSV aims to support The 33rd Team’s goal of becoming the premier NFL podcast network.
The 33rd Team is widely recognized in the sports media space for integrating veteran NFL insight with authentic brand messaging. Offering clients top-tier creative and production capabilities to produce high-caliber, bespoke content.
Barrett Media produces daily content on the music, news, and sports media industries. To stay updated, sign up for our newsletters and get the latest information delivered straight to your inbox.
