Veteran media executive Scott Musgrave has been announced as the latest member of the RadioAnalyzer team, leading up operations in North America.
Most recently, Musgrave has served as the Senior Vice President of Client Solutions at Coleman Insights. He took that position after previously working as the Head of U.S. Radio for BDS Radio at Luminate, and 17 years with Arbitron and later Nielsen Audio, where he spent nine years as Vice President of Sales, Senior Vice President, and General Manager overseeing the company’s radio business.
“RadioAnalyzer have been successful with the biggest European broadcasters for more than a decade, helping them grow and thrive, so this feels like the perfect time for US and Canadian radio to take advantage of their tools and methods,” Musgrave said. “I honestly can’t wait to showcase them to the broadcasters here.”
“We’ve spent the last years growing audience share and engagement for successful stations around the world, and are excited to bring our suite of tools to even more broadcasters looking to grow, by optimizing content and music playlists using real-time behavioral data,” added RadioAnalyzer CEO and co-founder Mikkel Ottesen Lønstrup. “We are sure Scott’s expertise, paired with our unique methodology, will greatly benefit the radio industry in North America.”
Launched in 2013, RadioAnalyzer bills itself as a “next-generation analytics company built for radio professionals by radio professionals.”
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