Kroenke Sports & Entertainment has made two hires to fill newly created leadership roles within the organization.
Lacy Ekert has been named Chief Commercial Officer, effective May 1, and Curran Raclin stepped into the role of Senior Vice President of Strategy & Analytics last month.
Ekert will take on responsibility for all sponsorship, naming rights, and commercial partnerships across KSE’s portfolio — which includes the Denver Nuggets, Colorado Avalanche, Colorado Rapids, and Colorado Mammoth.
She will also oversee media sales integration for Altitude Sports and the organization’s radio assets. Before joining KSE, Ekert served as Chief Partnership Officer for the NFL’s Cincinnati Bengals. Her previous experience also includes Vice President of Global Partnership Development at BSE Global — parent company of the Brooklyn Nets, New York Liberty, and Barclays Center — as well as Director of Global Partnerships at Topgolf Entertainment Group.
Raclin, meanwhile, will lead data, business analytics, and business technology for the organization. He spent more than seven years at the NHL, most recently as Senior Vice President of Fan Engagement, Analytics & Research. Prior to that, his career included roles at the Madison Square Garden Company, Turnkey Sports & Entertainment, and the Boston Red Sox — giving him more than two decades of experience in strategy and analytics.
Both executives will report to Kevin Demoff, KSE’s President of Teams and Media Operations.
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