The CW Network just made a major power move in the sports entertainment world. The network announced it will air all WWE NXT Premium Live Events exclusively on its broadcast platform. The deal expands The CW’s existing partnership with WWE, part of TKO Group Holdings.
NXT programming now lives entirely under one roof.
The Great American Bash kicks things off later this summer. From there, The CW will broadcast 20 ‘PLEs’ live on both coasts over several years. Stand and Deliver, Deadline, and Vengeance Day are among the marquee events on deck.
WWE retains full production control of all events.
CW President Brad Schwartz made his enthusiasm clear.
“WWE NXT has energized our Tuesday nights by consistently delivering a loyal and passionate fanbase to The CW every week,” he said. “Adding WWE NXT Premium Live Events to our schedule is a natural fit, providing one broadcast destination for audiences to watch all their favorite Superstars, storylines and championship matches.”
The CW inked its original five-year NXT deal in October 2024. That debut broadcast drew the program’s largest audience since October 2023. It ranked as The CW’s top telecast of the year among adults 18-49 and 25-54.
WWE’s Shawn Michaels, Senior Vice President of Talent Development Creative, praised the partnership.
“The CW has played an integral role in raising the profile of our up-and-coming Superstars,” he said, adding excitement about bringing PLEs to broadcast television for the first time.
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