OWL AI has named Jay Prasad as the company’s new CEO to lead the next phase of growth. The sports AI company is betting on his experience in media and data leadership to scale its live intelligence platform globally.
What We Know: OWL AI has appointed Jay Prasad as Chief Executive Officer and board member. Additionally. the move signals a significant step toward expanding the company’s live intelligence layer across sports broadcasting and the viewing experience. Prasad succeeds Josh Gwyther, who transitions to an advisor role. Founder Jeremy Bloom remains Executive Chairman, guiding long-term vision and strategy.
What They Said: Jay Prasad, CEO of OWL AI: “Every live sporting event generates enormous value that today goes uncaptured — in officiating, production, branding, live experiences, and the fan experience. OWL is building the live intelligence layer that captures it. One platform that turns live video into real-time understanding, deployed across every sport it touches. The technology is already proving itself with leagues and broadcasters, and my job is to take it to the world.”
Founder and Executive Chairman Jeremy Bloom: “When we launched OWL AI, our goal wasn’t only to remove human error in judged and refereed sports. It was to also build the intelligence layer behind every live sporting event. Jay has spent his career scaling category-defining technology businesses at the intersection of media, data, and AI. He is the right leader to help us bring OWL to leagues, broadcasters, rights holders, and live events around the world.”
What Remains Unclear: Any additional specific league and broadcast partnership announcements have not yet been disclosed. It’s also unclear how quickly Prasad’s commercial push will translate into new deals.
What It Means: Prasad brings serious credentials. He previously led Relo Metrics and held founding executive roles at VideoAmp and LiveRamp. Moreover, his background in measurement, data infrastructure, and AI-powered platforms positions OWL for serious commercial scaling. For sports broadcasters and rights holders, OWL’s expanding suite — covering officiating, replay automation, AI commentary, and fan engagement — represents a genuinely new layer of live production intelligence worth watching closely. Moreover, as networks and leagues continue to navigate proper uses of AI for audiences.
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John Mamola is Barrett Media’s sports editor and daily sports columnist. He brings over two decades of experience (Chicago, Tampa/St Petersburg) in the broadcast industry with expertise in brand management, sales, promotions, producing, imaging, hosting, talent coaching, talent development, web development, social media strategy and design, video production, creative writing, partnership building, communication/networking with a long track record of growth and success. He is a five-time recognized top 20 program director in a major market via Barrett Medi’s Top 20 series and has been honored internally multiple times as station/brand of the year (Tampa, FL) and employee of the month (Tampa, FL) by iHeartMedia. Connect with John by email at John@BarrettMedia.com.
