CNN conducted a poll to find out how Americans feel about the state of politics and media. What it found was that Fox News was the most trusted brand in television.
What We Know: An SSRS poll conducted for CNN asked respondents, “For you, personally, is there a specific person or source you trust to tell you about what’s happening in politics? 45% of those people responded yes. Of those respondents, 25% said they could name a favorite source. Those respondents then shared the television news brands they trusted most.
What the Numbers Show:
| Brand | % Who Trust Brand |
|---|---|
| Fox News | 5% |
| CNN | 2% |
| MS NOW | 1% |
| PBS | 1% |
| ABC News | 1% |
| NBC News | 1% |
| Newsmax | 1% |
The survey — with a sample size of just under 2,000 — also asked which individuals were trusted most. Joe Rogan, Aaron Parnas, and Heather Cox Richardson also garnered 1%. Of non-television brands, NPR earned 2% of the vote, while The New York Times was at 1%, as was BBC News.
What It Means: The data from SSRS and CNN comes after a Reuters survey showed that only 33% trusted Fox News. That trails ABC News and NBC News by more than 10 points. However, as seen with this survey, Fox News earned a much larger share of trust than ABC and NBC.
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Garrett Searight is Barrett Media’s News Editor, which includes writing daily news stories, features, and opinion columns. He joined Barrett Media in 2022 after a decade leading several radio brands in several formats, as well as a 5-year stint working in local television. In addition to his work with Barrett Media, he is a radio and TV play-by-play broadcaster. Reach out to him at Garrett@BarrettMedia.com.
