NFL on CBS ratings are soaring this fall, its most-watched October since 2015. A 3% jump over last year’s record-setting season has the network riding high.
What We Know: NFL games on CBS Sports averaged 19.358 million viewers during the month, its best October in 11 years. That also makes it the second-best October on record for NFL on CBS, behind only 2015. Chiefs-Raiders in Week 4 led the charge with 28.449 million viewers, which makes it the network’s most-watched October game since 2007. Moreover, it remains the most-watched NFL game of the season on any network. Additionally, Bills-Raiders drew 26.369 million viewers, giving CBS two of October’s three most-watched games. Meanwhile, NFL on CBS is averaging 19.198 million viewers this season, up 3% from last year’s record-setting season.
What the Data Says: (NFL on CBS — Overall Viewership – via CBS Sports PR)
| Category | Average Viewers | Milestone |
|---|---|---|
| October 2026 Average | 19.358M | Best October in 11 years |
| Season Average Through Week 7 | 19.198M | Up 3% vs. 2025’s record-setting season |
Source: CBS Sports / Nielsen Big Data + Panel.
What Remains Unclear: It’s unclear whether NFL on CBS can sustain this pace, since the matchups on the schedule will drive the average. Additionally, the release doesn’t explain how Nielsen’s Big Data methodology shaped the figures, or whether it affects comparisons with earlier seasons that were measured differently.
What It Means: The numbers show the NFL remains television’s most reliable draw, and CBS is cashing in. Consequently, advertisers get a bigger audience to target, which strengthens the network’s hand with sponsors. Additionally, strong ratings give CBS more leverage in future conversations about its NFL package. The real test comes as the schedule turns toward its biggest games of the season.
Barrett Media produces daily content on the music, news, and sports media industries. Sign up for our newsletters to stay updated and get the latest information right in your inbox.
