Bob Lawrence

107 POSTS

Bob Lawrence writes weekly columns on radio leadership and business. He most recently served as market manager for MacDonald Broadcasting in Saginaw, Michigan. Throughout his career, Bob has held virtually every position in the business over his 40+ year career, from being on-air in Philadelphia, San Diego, and San Francisco to programming legendary stations including KHTR St. Louis, KITS Hot Hits and KIOI (K101) San Francisco to serving as the head of all programming for Saga Communications and working for the Radio Advertising Bureau. Before landing his current role, Bob helped lead Seven Mountains Media's cluster in Parkersburg, WV/Marietta, OH. He can be reached by email at BGLawrence@me.com.

Bob also honed his research skills over ten years as Senior VP of Operations at Broadcast Architecture, eventually launching his own research company and serving as President/CEO of Pinnacle Media Worldwide for 15 years.  Bob spent five years as VP of Programming for Saga Communications before joining New South Radio in Jackson, Mississippi as GM/Market Manager. Prior to joining Seven Mountains Media, Bob served as General Manager for the Radio Advertising Bureau, overseeing its “National Radio Talent System”.

Marketing Inactivity Strengthens Your Competition

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Inactivity telegraphs disinterest, ending in relationships that stagnate or disintegrate.

Great Radio Promotions Are More Than A Giveaway Or Contest

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The best promotions are so much more than just a giveaway or contest. They should be a full-blown experience that captures attention, engages listeners, and reinforces your brand.

Radio Needs To Change The Narrative To Attract Young Talent

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We need to let them know that we are still cool and capture 83% of the population each week, more than any other form of media.

Management Advice Drawn From Apple’s Steve Jobs

Columns Bob Lawrence Bob Lawrence -
Jobs was not only a genius but also the world’s greatest innovator. I know… that’s an awfully big statement, but follow me.

The Words We Use in Radio Can Move People

Columns Bob Lawrence Bob Lawrence -
Words really are powerful tools that shape our reality, influence emotions, and inspire actions. Their impact is huge, whether spoken, written, or even internalized.
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