Bob Lawrence

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Bob Lawrence writes weekly columns on radio leadership and business. He most recently served as market manager for MacDonald Broadcasting in Saginaw, Michigan. Throughout his career, Bob has held virtually every position in the business over his 40+ year career, from being on-air in Philadelphia, San Diego, and San Francisco to programming legendary stations including KHTR St. Louis, KITS Hot Hits and KIOI (K101) San Francisco to serving as the head of all programming for Saga Communications and working for the Radio Advertising Bureau. Before landing his current role, Bob helped lead Seven Mountains Media's cluster in Parkersburg, WV/Marietta, OH. He can be reached by email at BGLawrence@me.com.

Bob also honed his research skills over ten years as Senior VP of Operations at Broadcast Architecture, eventually launching his own research company and serving as President/CEO of Pinnacle Media Worldwide for 15 years.  Bob spent five years as VP of Programming for Saga Communications before joining New South Radio in Jackson, Mississippi as GM/Market Manager. Prior to joining Seven Mountains Media, Bob served as General Manager for the Radio Advertising Bureau, overseeing its “National Radio Talent System”.

Decisions With Good Intentions Can Have Unintended Consequences

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What process do we all use to make our decisions, and do we measure more than just the obvious desired effect and consider the waves of unintended consequences that may result?

Is Your Radio Station Missing Something That Sacrifices Audience Share?

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So, in trying to answer the question posed above, are we all missing something important on our radio stations that sacrifice our share of audience?

It’s Time To Replace ‘OK Boomer’ With ‘Thank You Boomer’

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“Ok Boomer,” which is a blatantly dismissive response to one’s opinions or comments that younger people perceive as out-of-touch.

How AI Can Help Your Sales Team Close More Business

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The best managers examine every possible item for their arsenal, enabling them to compete in a high-stakes technology-driven industry.

A Career With Purpose Includes Social And Cultural Issues

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Passion often is the driving force behind what we choose to do, but today, it is often driven by social and cultural issues.
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