Bob Lawrence

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Bob Lawrence writes weekly columns on radio leadership and business. He most recently served as market manager for MacDonald Broadcasting in Saginaw, Michigan. Throughout his career, Bob has held virtually every position in the business over his 40+ year career, from being on-air in Philadelphia, San Diego, and San Francisco to programming legendary stations including KHTR St. Louis, KITS Hot Hits and KIOI (K101) San Francisco to serving as the head of all programming for Saga Communications and working for the Radio Advertising Bureau. Before landing his current role, Bob helped lead Seven Mountains Media's cluster in Parkersburg, WV/Marietta, OH. He can be reached by email at BGLawrence@me.com.

Bob also honed his research skills over ten years as Senior VP of Operations at Broadcast Architecture, eventually launching his own research company and serving as President/CEO of Pinnacle Media Worldwide for 15 years.  Bob spent five years as VP of Programming for Saga Communications before joining New South Radio in Jackson, Mississippi as GM/Market Manager. Prior to joining Seven Mountains Media, Bob served as General Manager for the Radio Advertising Bureau, overseeing its “National Radio Talent System”.

The Basic Truths Of Marketing: It’s Not Set It And Forget It

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We have learned over the years that no marketing plan employs a "set it and forget it" tactic.

Dealing With The Less Glamorous Side Of Management

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While being the boss does have many benefits, it's crucial that everyone in an organization understands the less glamorous side of leadership.

Seeing The True Value Of What Radio Does As An Art Form

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Do we fully appreciate the value of what we do as an art form? Do we encourage and empower talent to create something that our advertisers can easily see has true value?

Decisions With Good Intentions Can Have Unintended Consequences

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What process do we all use to make our decisions, and do we measure more than just the obvious desired effect and consider the waves of unintended consequences that may result?

Is Your Radio Station Missing Something That Sacrifices Audience Share?

Columns Bob Lawrence Bob Lawrence -
So, in trying to answer the question posed above, are we all missing something important on our radio stations that sacrifice our share of audience?
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