Bob Lawrence

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Bob Lawrence writes weekly columns on radio leadership and business. He most recently served as market manager for MacDonald Broadcasting in Saginaw, Michigan. Throughout his career, Bob has held virtually every position in the business over his 40+ year career, from being on-air in Philadelphia, San Diego, and San Francisco to programming legendary stations including KHTR St. Louis, KITS Hot Hits and KIOI (K101) San Francisco to serving as the head of all programming for Saga Communications and working for the Radio Advertising Bureau. Before landing his current role, Bob helped lead Seven Mountains Media's cluster in Parkersburg, WV/Marietta, OH. He can be reached by email at BGLawrence@me.com.

Bob also honed his research skills over ten years as Senior VP of Operations at Broadcast Architecture, eventually launching his own research company and serving as President/CEO of Pinnacle Media Worldwide for 15 years.  Bob spent five years as VP of Programming for Saga Communications before joining New South Radio in Jackson, Mississippi as GM/Market Manager. Prior to joining Seven Mountains Media, Bob served as General Manager for the Radio Advertising Bureau, overseeing its “National Radio Talent System”.

It’s Time To Get Radio Back In The Classroom

Columns Bob Lawrence Bob Lawrence -
One of the traps academia can get caught up in is “preparation for the future.”

What Will The Entertainment Industry Look Like In 2075?

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“What will the entertainment industry be like in 2075 and be sure to include radio and podcasting.”

Breaking Bad Habits And Creating Good Ones Takes Time And Consistency

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We all experience the pain involved in breaking bad habits, whether it’s dieting, quitting smoking/vaping, nail-biting, or the plethora of other bad habits, from chewing tobacco to swearing too often.

Music Radio Needs To Play The Hits And Play Them Often

Columns Bob Lawrence Bob Lawrence -
After being in the research end of the business for almost half of my career, I was always surprised how young programmers misunderstood the dangers lurking in the waters of “new music.”

What To Do After You’ve Lost a Job in Radio

Columns Bob Lawrence Bob Lawrence -
One of the worst events in life that most of us go through is the loss of a job. So many of us value and measure our lives by the success we achieve in the business world.
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Attention Spans Are 40 Seconds. What Does That Mean for Radio?

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"Listener Eye Contact is the most important skill an air personality — regardless of format — can develop."

Why Mike Golic Returning Is a Home Run Hire for ESPN Radio

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"If ESPN Radio wanted to make the strongest statement possible about its commitment to the platform, there may not have been a better option available at this moment than bringing Mike Golic home. Sometimes the smartest move isn't chasing what's next. It's recognizing the value of what already worked."

Has the C-Suite Generation of Hard Work and Ethics Lost Its Way

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"I'm saddened that it's often the largest media companies — those that rely on creative content and entertainment — that repeatedly eliminate the very people who helped build those organizations into the giants they have become."

How Matt Barrie Is Prepared To Tackle the Challenge of Hosting SEC Nation

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"If you're a college football junkie like I am, there are few jobs with ESPN that scratch that itch. SEC Nation is one of them."