Bob Lawrence

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Bob Lawrence writes weekly columns on radio leadership and business. He most recently served as market manager for MacDonald Broadcasting in Saginaw, Michigan. Throughout his career, Bob has held virtually every position in the business over his 40+ year career, from being on-air in Philadelphia, San Diego, and San Francisco to programming legendary stations including KHTR St. Louis, KITS Hot Hits and KIOI (K101) San Francisco to serving as the head of all programming for Saga Communications and working for the Radio Advertising Bureau. Before landing his current role, Bob helped lead Seven Mountains Media's cluster in Parkersburg, WV/Marietta, OH. He can be reached by email at BGLawrence@me.com.

Bob also honed his research skills over ten years as Senior VP of Operations at Broadcast Architecture, eventually launching his own research company and serving as President/CEO of Pinnacle Media Worldwide for 15 years.  Bob spent five years as VP of Programming for Saga Communications before joining New South Radio in Jackson, Mississippi as GM/Market Manager. Prior to joining Seven Mountains Media, Bob served as General Manager for the Radio Advertising Bureau, overseeing its “National Radio Talent System”.

The Hidden Dangers of ‘Free’ as a Marketing Message

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I can tell you right up front that as Market Manager, we NEVER give away free commercials. There is value to everything we offer to listeners and clients alike.

Does Your Team Consider You A Good Manager?

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I thought my first time as a manager would be a breeze, but I quickly found out it’s more than just managing tasks, deadlines, content, and meetings.

Is Music Really Your Brand?

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I believe the real music revolution began in 2001 when Steve Jobs introduced the first iPod as something neither radio nor any Walkman could accomplish.

It’s Time To Get Radio Back In The Classroom

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One of the traps academia can get caught up in is “preparation for the future.”

What Will The Entertainment Industry Look Like In 2075?

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“What will the entertainment industry be like in 2075 and be sure to include radio and podcasting.”
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