Bob Lawrence

101 POSTS

Bob Lawrence writes weekly columns on radio leadership and business. He most recently served as market manager for MacDonald Broadcasting in Saginaw, Michigan. Throughout his career, Bob has held virtually every position in the business over his 40+ year career, from being on-air in Philadelphia, San Diego, and San Francisco to programming legendary stations including KHTR St. Louis, KITS Hot Hits and KIOI (K101) San Francisco to serving as the head of all programming for Saga Communications and working for the Radio Advertising Bureau. Before landing his current role, Bob helped lead Seven Mountains Media's cluster in Parkersburg, WV/Marietta, OH. He can be reached by email at BGLawrence@me.com.

Bob also honed his research skills over ten years as Senior VP of Operations at Broadcast Architecture, eventually launching his own research company and serving as President/CEO of Pinnacle Media Worldwide for 15 years.  Bob spent five years as VP of Programming for Saga Communications before joining New South Radio in Jackson, Mississippi as GM/Market Manager. Prior to joining Seven Mountains Media, Bob served as General Manager for the Radio Advertising Bureau, overseeing its “National Radio Talent System”.

Music Radio Needs To Play The Hits And Play Them Often

Columns Bob Lawrence Bob Lawrence -
After being in the research end of the business for almost half of my career, I was always surprised how young programmers misunderstood the dangers lurking in the waters of “new music.”

What To Do After You’ve Lost a Job in Radio

Columns Bob Lawrence Bob Lawrence -
One of the worst events in life that most of us go through is the loss of a job. So many of us value and measure our lives by the success we achieve in the business world.

Music Radio Personalities Need To Be Great Storytellers

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On-air personalities from any format should do their best to tell great stories. Salespeople should tell great stories, too!

Transitioning Radio Personalities Into The Digital World

Columns Bob Lawrence Bob Lawrence -
It wasn’t too long ago (and it still may be the case) that the words “digital content” struck fear in the hearts of anyone in traditional media like radio.

Transitioning Music Radio Sellers To Digital

Columns Bob Lawrence Bob Lawrence -
Shifting experienced, long-term, successful radio marketing professionals into the digital advertising space requires education, empowerment, incentives, and, most of all – patience and understanding.
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