Bob Lawrence

108 POSTS
Bob Lawrence writes weekly columns on radio leadership and business. He most recently served as market manager for MacDonald Broadcasting in Saginaw, Michigan. Throughout his career, Bob has held virtually every position in the business over his 40+ year career, from being on-air in Philadelphia, San Diego, and San Francisco to programming legendary stations including KHTR St. Louis, KITS Hot Hits and KIOI (K101) San Francisco to serving as the head of all programming for Saga Communications and working for the Radio Advertising Bureau. Before landing his current role, Bob helped lead Seven Mountains Media's cluster in Parkersburg, WV/Marietta, OH. He can be reached by email at BGLawrence@me.com. Bob also honed his research skills over ten years as Senior VP of Operations at Broadcast Architecture, eventually launching his own research company and serving as President/CEO of Pinnacle Media Worldwide for 15 years.  Bob spent five years as VP of Programming for Saga Communications before joining New South Radio in Jackson, Mississippi as GM/Market Manager. Prior to joining Seven Mountains Media, Bob served as General Manager for the Radio Advertising Bureau, overseeing its “National Radio Talent System”.

What Will The Entertainment Industry Look Like In 2075?

Columns Bob Lawrence Bob Lawrence -
“What will the entertainment industry be like in 2075 and be sure to include radio and podcasting.”

Breaking Bad Habits And Creating Good Ones Takes Time And Consistency

Columns Bob Lawrence Bob Lawrence -
We all experience the pain involved in breaking bad habits, whether it’s dieting, quitting smoking/vaping, nail-biting, or the plethora of other bad habits, from chewing tobacco to swearing too often.

Music Radio Needs To Play The Hits And Play Them Often

Columns Bob Lawrence Bob Lawrence -
After being in the research end of the business for almost half of my career, I was always surprised how young programmers misunderstood the dangers lurking in the waters of “new music.”

What To Do After You’ve Lost a Job in Radio

Columns Bob Lawrence Bob Lawrence -
One of the worst events in life that most of us go through is the loss of a job. So many of us value and measure our lives by the success we achieve in the business world.

Music Radio Personalities Need To Be Great Storytellers

Columns Bob Lawrence Bob Lawrence -
On-air personalities from any format should do their best to tell great stories. Salespeople should tell great stories, too!
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Breaking

Joe Davis, Former Salem Media COO, Dies at 82

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