Bob Lawrence

99 POSTS

Bob Lawrence writes weekly columns on radio leadership and business. He most recently served as market manager for MacDonald Broadcasting in Saginaw, Michigan. Throughout his career, Bob has held virtually every position in the business over his 40+ year career, from being on-air in Philadelphia, San Diego, and San Francisco to programming legendary stations including KHTR St. Louis, KITS Hot Hits and KIOI (K101) San Francisco to serving as the head of all programming for Saga Communications and working for the Radio Advertising Bureau. Before landing his current role, Bob helped lead Seven Mountains Media's cluster in Parkersburg, WV/Marietta, OH. He can be reached by email at BGLawrence@me.com.

Bob also honed his research skills over ten years as Senior VP of Operations at Broadcast Architecture, eventually launching his own research company and serving as President/CEO of Pinnacle Media Worldwide for 15 years.  Bob spent five years as VP of Programming for Saga Communications before joining New South Radio in Jackson, Mississippi as GM/Market Manager. Prior to joining Seven Mountains Media, Bob served as General Manager for the Radio Advertising Bureau, overseeing its “National Radio Talent System”.

Best Practices For Hiring The Next Generation in Radio

Columns Bob Lawrence Bob Lawrence -
Younger generations value authenticity, diversity, and social responsibility. They want to work for companies that are as genuine as their Instagram filters.

Young People Under 30 STILL Listen to Radio

Columns Bob Lawrence Bob Lawrence -
Young people haven’t eliminated radio – they have simply diversified the way they listen.

The Many Components To Building A Strong Team Workplace

Columns Bob Lawrence Bob Lawrence -
Talk to your team members openly, whether one-on-one or in group sessions. Ask if they feel like they are included and heard. Do they believe their opinions count.

Musical Differences Are An Amusing Take On The Generational Jukebox

Columns Bob Lawrence Bob Lawrence -
Let’s take a look at the musical habits of Boomers, Gen Xers, Millennials, and Zoomers and how they might amusingly see each other!

Politics On Social Media Poses A Risk For Music Radio

Columns Bob Lawrence Bob Lawrence -
In a world that seems so incredibly divided and where hate on both sides seems to be the norm of the day, why would you risk it? What do you gain?
1...17181920Page 18 of 20

Breaking

Attention Spans Are 40 Seconds. What Does That Mean for Radio?

Columns 0
"Listener Eye Contact is the most important skill an air personality — regardless of format — can develop."

Why Mike Golic Returning Is a Home Run Hire for ESPN Radio

Columns 0
"If ESPN Radio wanted to make the strongest statement possible about its commitment to the platform, there may not have been a better option available at this moment than bringing Mike Golic home. Sometimes the smartest move isn't chasing what's next. It's recognizing the value of what already worked."

Has the C-Suite Generation of Hard Work and Ethics Lost Its Way

Columns 0
"I'm saddened that it's often the largest media companies — those that rely on creative content and entertainment — that repeatedly eliminate the very people who helped build those organizations into the giants they have become."

How Matt Barrie Is Prepared To Tackle the Challenge of Hosting SEC Nation

Features 0
"If you're a college football junkie like I am, there are few jobs with ESPN that scratch that itch. SEC Nation is one of them."