Bob Lawrence

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Bob Lawrence writes weekly columns on radio leadership and business. He most recently served as market manager for MacDonald Broadcasting in Saginaw, Michigan. Throughout his career, Bob has held virtually every position in the business over his 40+ year career, from being on-air in Philadelphia, San Diego, and San Francisco to programming legendary stations including KHTR St. Louis, KITS Hot Hits and KIOI (K101) San Francisco to serving as the head of all programming for Saga Communications and working for the Radio Advertising Bureau. Before landing his current role, Bob helped lead Seven Mountains Media's cluster in Parkersburg, WV/Marietta, OH. He can be reached by email at BGLawrence@me.com.

Bob also honed his research skills over ten years as Senior VP of Operations at Broadcast Architecture, eventually launching his own research company and serving as President/CEO of Pinnacle Media Worldwide for 15 years.  Bob spent five years as VP of Programming for Saga Communications before joining New South Radio in Jackson, Mississippi as GM/Market Manager. Prior to joining Seven Mountains Media, Bob served as General Manager for the Radio Advertising Bureau, overseeing its “National Radio Talent System”.

Transitioning Music Radio Sellers To Digital

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Shifting experienced, long-term, successful radio marketing professionals into the digital advertising space requires education, empowerment, incentives, and, most of all – patience and understanding.

The Transformation of Journalism Challenges Long Standing Ethics

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Ethical journalism should still and always be a cornerstone for those in the industry, but the challenges of the fast-paced digital world are significant.

Remembering Some Favorite Music Radio Contests

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They ranged from ultra-large cash giveaways to strange and often weird challenges, but the best always created fun experiences and helped generate rating success stories.

Best Practices For Hiring The Next Generation in Radio

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Younger generations value authenticity, diversity, and social responsibility. They want to work for companies that are as genuine as their Instagram filters.

Young People Under 30 STILL Listen to Radio

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Young people haven’t eliminated radio – they have simply diversified the way they listen.
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