Bob Lawrence

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Bob Lawrence writes weekly columns on radio leadership and business. He most recently served as market manager for MacDonald Broadcasting in Saginaw, Michigan. Throughout his career, Bob has held virtually every position in the business over his 40+ year career, from being on-air in Philadelphia, San Diego, and San Francisco to programming legendary stations including KHTR St. Louis, KITS Hot Hits and KIOI (K101) San Francisco to serving as the head of all programming for Saga Communications and working for the Radio Advertising Bureau. Before landing his current role, Bob helped lead Seven Mountains Media's cluster in Parkersburg, WV/Marietta, OH. He can be reached by email at BGLawrence@me.com.

Bob also honed his research skills over ten years as Senior VP of Operations at Broadcast Architecture, eventually launching his own research company and serving as President/CEO of Pinnacle Media Worldwide for 15 years.  Bob spent five years as VP of Programming for Saga Communications before joining New South Radio in Jackson, Mississippi as GM/Market Manager. Prior to joining Seven Mountains Media, Bob served as General Manager for the Radio Advertising Bureau, overseeing its “National Radio Talent System”.

Advertising Sales And Creating ‘Deep Footprints in the Sand’

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When I worked for AMFM, Inc. I remember meeting with CEO Jimmy de Castro, who talked about creating “Deep Footprints in the Sand.”

Walking The Talent Coaching Tightrope

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The process can often be a difficult tightrope walk, and we must be sensitive to talent egos and their view of their own abilities.

Advancing to a Management Position

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Management requires unique skills that set them apart. I strongly recommend developing leadership qualities that include, more than anything, effective communication with positive motivational skills.

The Great Programmers: Remembering Steve Rivers

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Steve was a true genius, and while he was extremely soft-spoken, listening to him was like the old Radio and TV commercial, “When EF Hutton talks – people listen.”

Fighting the Urge to Throw in the Towel And Staying Positive in Radio

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Today, we all recognize that “change” is an inevitable truth we all must either accept or simply throw in the towel.
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Breaking

Attention Spans Are 40 Seconds. What Does That Mean for Radio?

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"Listener Eye Contact is the most important skill an air personality — regardless of format — can develop."

Why Mike Golic Returning Is a Home Run Hire for ESPN Radio

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"If ESPN Radio wanted to make the strongest statement possible about its commitment to the platform, there may not have been a better option available at this moment than bringing Mike Golic home. Sometimes the smartest move isn't chasing what's next. It's recognizing the value of what already worked."

Has the C-Suite Generation of Hard Work and Ethics Lost Its Way

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"I'm saddened that it's often the largest media companies — those that rely on creative content and entertainment — that repeatedly eliminate the very people who helped build those organizations into the giants they have become."

How Matt Barrie Is Prepared To Tackle the Challenge of Hosting SEC Nation

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"If you're a college football junkie like I am, there are few jobs with ESPN that scratch that itch. SEC Nation is one of them."