Bob Lawrence

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Bob Lawrence writes weekly columns on radio leadership and business. He most recently served as market manager for MacDonald Broadcasting in Saginaw, Michigan. Throughout his career, Bob has held virtually every position in the business over his 40+ year career, from being on-air in Philadelphia, San Diego, and San Francisco to programming legendary stations including KHTR St. Louis, KITS Hot Hits and KIOI (K101) San Francisco to serving as the head of all programming for Saga Communications and working for the Radio Advertising Bureau. Before landing his current role, Bob helped lead Seven Mountains Media's cluster in Parkersburg, WV/Marietta, OH. He can be reached by email at BGLawrence@me.com.

Bob also honed his research skills over ten years as Senior VP of Operations at Broadcast Architecture, eventually launching his own research company and serving as President/CEO of Pinnacle Media Worldwide for 15 years.  Bob spent five years as VP of Programming for Saga Communications before joining New South Radio in Jackson, Mississippi as GM/Market Manager. Prior to joining Seven Mountains Media, Bob served as General Manager for the Radio Advertising Bureau, overseeing its “National Radio Talent System”.

The Many Components To Building A Strong Team Workplace

Columns Bob Lawrence Bob Lawrence -
Talk to your team members openly, whether one-on-one or in group sessions. Ask if they feel like they are included and heard. Do they believe their opinions count.

Musical Differences Are An Amusing Take On The Generational Jukebox

Columns Bob Lawrence Bob Lawrence -
Let’s take a look at the musical habits of Boomers, Gen Xers, Millennials, and Zoomers and how they might amusingly see each other!

Politics On Social Media Poses A Risk For Music Radio

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In a world that seems so incredibly divided and where hate on both sides seems to be the norm of the day, why would you risk it? What do you gain?

Advertising Sales And Creating ‘Deep Footprints in the Sand’

Radio Bob Lawrence Bob Lawrence -
When I worked for AMFM, Inc. I remember meeting with CEO Jimmy de Castro, who talked about creating “Deep Footprints in the Sand.”

Walking The Talent Coaching Tightrope

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The process can often be a difficult tightrope walk, and we must be sensitive to talent egos and their view of their own abilities.
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