Bob Lawrence

101 POSTS

Bob Lawrence writes weekly columns on radio leadership and business. He most recently served as market manager for MacDonald Broadcasting in Saginaw, Michigan. Throughout his career, Bob has held virtually every position in the business over his 40+ year career, from being on-air in Philadelphia, San Diego, and San Francisco to programming legendary stations including KHTR St. Louis, KITS Hot Hits and KIOI (K101) San Francisco to serving as the head of all programming for Saga Communications and working for the Radio Advertising Bureau. Before landing his current role, Bob helped lead Seven Mountains Media's cluster in Parkersburg, WV/Marietta, OH. He can be reached by email at BGLawrence@me.com.

Bob also honed his research skills over ten years as Senior VP of Operations at Broadcast Architecture, eventually launching his own research company and serving as President/CEO of Pinnacle Media Worldwide for 15 years.  Bob spent five years as VP of Programming for Saga Communications before joining New South Radio in Jackson, Mississippi as GM/Market Manager. Prior to joining Seven Mountains Media, Bob served as General Manager for the Radio Advertising Bureau, overseeing its “National Radio Talent System”.

The Great Programmers: Remembering Steve Rivers

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Steve was a true genius, and while he was extremely soft-spoken, listening to him was like the old Radio and TV commercial, “When EF Hutton talks – people listen.”

Fighting the Urge to Throw in the Towel And Staying Positive in Radio

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Today, we all recognize that “change” is an inevitable truth we all must either accept or simply throw in the towel.

The Radio Legends We Admired Growing Up

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Hearing Dan Ingram play 1962’s “The Stripper Song” by David Rose every afternoon at 5pm made me smile every single time.

Research: The Good, The Bad, And the Ugly!

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Don’t be greedy in questionnaire design. The temptation is to try and ask everything you ever wanted to know.

Sharing Your Station’s Strategy And Tactics

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Many programmers and brand managers do not take the time necessary to offer true explanations of their strategy and tactics to sellers, nor are they aware of the challenges sellers face every day.
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Why TikTok Followers Don’t Equal Radio Talent

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"Some creators can. Others simply do not translate."

Tom Brady’s Viral Weekend Was A Business Lesson Sports Media Missed

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"Far too many were eager to mock a staged wrestling angle, a promotional appearance, or a calculated branding move that they overlooked what was actually happening."

Why Cumulus Sees Xperi Data as a Big Data Breakthrough for Radio

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"We're excited because we feel this is a step forward in using technology to change the way people think about radio. This is really the big data moment for radio, at least as we see it."

A.I. in Radio: Where Is the Uncrossable Line?

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"A.I. does not live in local markets, play games at your remotes, connect with listeners, or comprehend what culture you have built inside your cluster."