"I don’t actually care about the fans that watched Bob Cousy play or watched Wilt play. I don’t care. I appreciate they’ve been NBA fans that long but I don’t appreciate the undertone.”
"This study tracks the entire engagement funnel: discovery, loyalty, and the point where a follower becomes a Superfan, so producers can stop guessing."
"I do hope we can do multiple days, and this becomes a job, like not just an endeavor, not just a hobby. Not just something we're doing because we don't have another thing, but something we're doing because it's great, and we want to be a part of it."