Jason Barrett

1199 POSTS
Jason Barrett is the Founder and CEO of Barrett Media. The company launched in September 2015 and has provided consulting services to America's top audio and video brands, while simultaneously covering the media industry at BarrettMedia.com, becoming a daily destination for media professionals. Prior to Barrett Media, Jason built and programmed 95.7 The Game in San Francisco, and 101 ESPN in St. Louis. He was also the first sports programmer for SportsTalk 950 in Philadelphia, which later became 97.5 The Fanatic. Barrett also led 590 The Fan KFNS in St. Louis, and ESPN 1340/1390 in Poughkeepsie, NY, and worked on-air and behind the scenes at 101.5 WPDH, WTBQ 1110AM, and WPYX 106.5. He also spent two years at ESPN Radio in Bristol, CT producing 'The Dan Patrick Show' and 'GameNight'. JB can be reached on Twitter @SportsRadioPD or by email at Jason@BarrettMedia.com.

Barrett Media’s Top 20 Classic Rock Radio Program Directors of 2025

"Sixty two (62) Classic Rock program directors appeared on ballots turned in by our voters."

Barrett Media’s Top 20 Active/Modern Rock Radio Shows of 2025

"One hundred and seventy nine (179) Rock radio shows appeared on ballots turned in by our voters."

Barrett Media’s Top 20 Active/Modern Rock Radio Program Directors of 2025

"Sixty three (63) Rock radio program directors appeared on ballots turned in by our voters."

Barrett Media’s Top 20 Alternative Radio Shows of 2025

"A total of One Hundred and Eleven (111) Alternative radio shows appeared on ballots turned in by our voters."

Barrett Media’s Top 20 Alternative Radio Program Directors of 2025

"A total of fifty six (56) Alternative radio program directors appeared on ballots turned in by our voters."

Breaking

ESPN’s Latest Layoffs Continue the Slow Death of Sports Media’s Middle Class

"After 30 years in sports media, the most valuable lesson I've learned is also the simplest. The audience falls in love with people. The business falls in love with numbers, and the numbers always win."

The Subscription Question Hanging Over SiriusXM’s Deal With Audacy

"The real challenge isn't adding great content. It's convincing consumers to change habits they've spent years developing. Netflix is learning in real time that paying for exclusive access to content people already enjoy elsewhere doesn't automatically persuade them to open their wallets. SiriusXM now faces a similar test."

92.5 WXTU’s Nicole Michalik Discusses Crossing Over From Pop to Country

"If vinyl records can have a sexy comeback so can radio."

Discovery Channel’s Shark Week Holds a Radio Strategy Secret

Shark Week works because it's built, engineered, and marketed