Jason Barrett

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Jason Barrett is the Founder and CEO of Barrett Media. The company launched in September 2015 and has provided consulting services to America's top audio and video brands, while simultaneously covering the media industry at BarrettMedia.com, becoming a daily destination for media professionals. Prior to Barrett Media, Jason built and programmed 95.7 The Game in San Francisco, and 101 ESPN in St. Louis. He was also the first sports programmer for SportsTalk 950 in Philadelphia, which later became 97.5 The Fanatic. Barrett also led 590 The Fan KFNS in St. Louis, and ESPN 1340/1390 in Poughkeepsie, NY, and worked on-air and behind the scenes at 101.5 WPDH, WTBQ 1110AM, and WPYX 106.5. He also spent two years at ESPN Radio in Bristol, CT producing 'The Dan Patrick Show' and 'GameNight'. JB can be reached on Twitter @SportsRadioPD or by email at Jason@BarrettMedia.com.

Why Mark Pope’s Comments on Journalism Should Resonate Across Sports Media

"Mark Pope's message was fundamental: choose substance over shortcuts. Authenticity over gimmicks. Long-term trust over short-term validation."

Barrett Media’s Top 20 News Digital Shows of 2025

"A total of 158 digital shows were available for voting consideration in the News Digital Shows category."

Barrett Media’s Top 20 Major Market News/Talk Radio Stations of 2025

"A total of 53 stations appeared on ballots submitted for voting consideration in the Major Market News/Talk Radio Stations category."

Barrett Media’s Top 20 Mid Market News/Talk Radio Stations of 2025

"A total of 82 stations appeared on ballots submitted for voting consideration in the Mid Market News/Talk Radio Stations category."

Barrett Media’s Top 20 Major Market News/Talk Radio Program Directors of 2025

"A total of 35 program directors appeared on ballots submitted for voting consideration in the Major Market News/Talk Radio Program Directors category."

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"After 30 years in sports media, the most valuable lesson I've learned is also the simplest. The audience falls in love with people. The business falls in love with numbers, and the numbers always win."

The Subscription Question Hanging Over SiriusXM’s Deal With Audacy

"The real challenge isn't adding great content. It's convincing consumers to change habits they've spent years developing. Netflix is learning in real time that paying for exclusive access to content people already enjoy elsewhere doesn't automatically persuade them to open their wallets. SiriusXM now faces a similar test."