Jason Barrett

1199 POSTS
Jason Barrett is the Founder and CEO of Barrett Media. The company launched in September 2015 and has provided consulting services to America's top audio and video brands, while simultaneously covering the media industry at BarrettMedia.com, becoming a daily destination for media professionals. Prior to Barrett Media, Jason built and programmed 95.7 The Game in San Francisco, and 101 ESPN in St. Louis. He was also the first sports programmer for SportsTalk 950 in Philadelphia, which later became 97.5 The Fanatic. Barrett also led 590 The Fan KFNS in St. Louis, and ESPN 1340/1390 in Poughkeepsie, NY, and worked on-air and behind the scenes at 101.5 WPDH, WTBQ 1110AM, and WPYX 106.5. He also spent two years at ESPN Radio in Bristol, CT producing 'The Dan Patrick Show' and 'GameNight'. JB can be reached on Twitter @SportsRadioPD or by email at Jason@BarrettMedia.com.

Is Sports Radio Ready For Its Future?

A few weeks ago I announced on this site my intentions to leave San Francisco as Program Director of 95.7 The Game in the...

Leaving California

Many of us in this business have heard the phrase "the bigger the risk, the bigger reward". In theory it sounds good but when push...

Going Through Changes

In life, people are creatures of habit. We prefer routine and being comfortable. Everything from when we wake up, shower and grab a cup...

No Fence Sitting Allowed

When you listen to sports talk radio today you're likely to find a number of different styles in the personalities you hear on the...

How Sports Radio Can Learn To Connect Better From Taylor Swift

Before you change your glasses or contacts or wipe your eyes to make sure you read the headline right, yes I did mention Taylor...

Breaking

The Subscription Question Hanging Over SiriusXM’s Deal With Audacy

"The real challenge isn't adding great content. It's convincing consumers to change habits they've spent years developing. Netflix is learning in real time that paying for exclusive access to content people already enjoy elsewhere doesn't automatically persuade them to open their wallets. SiriusXM now faces a similar test."

92.5 WXTU’s Nicole Michalik Discusses Crossing Over From Pop to Country

"If vinyl records can have a sexy comeback so can radio."

Discovery Channel’s Shark Week Holds a Radio Strategy Secret

Shark Week works because it's built, engineered, and marketed

New Game Lets Radio Pros Win the Ratings War

"The way that the game is developed, the FCC ownership regulations match the time. It gradually loosens to what we have today,"